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Lifespan Blue Mountain Spring Water heads to China expo
News
BY GERALD REID Observer writer editorial@jamaicaobserver.com  
April 28, 2019

Lifespan Blue Mountain Spring Water heads to China expo

LIFESPAN Blue Mountain Spring Water will be heading to China to participate in a high-end bottled Drinking Water Expo in Guangzhou from June 26-28, 2019.

The Jamaican water company, Lifespan, was awarded an exclusive Caribbean and Latin American invitation to participate in the drinking Water Expo.

“The high level of natural alkalinity found in Lifespan’s Blue Mountain Spring Water neutralises the acidity of the body caused by stress, air pollution, and modern diets,” said Lifespan’s publicist, Hue Brown.

He said that the invitation was extended to the spring water company on the merit of it being the only known naturally alkaline spring water found in the Caribbean and Latin American region, with a pH level of up to 7.9.

“The ultimate goal of attending this Expo is to solidity our brand awareness,” said Brown. “We want to let the world to know that we are here as a viable option in the healthy water category.”

According to Brown, the international event will feature over 350 international suppliers and distributors of high-end bottled water.

Brown said that the water company, which has a distribution agreement with Caribbean Producers Group (CPJ) in Jamaica, “is Jamaica’s best kept secret”.

“It’s naturally high level of alkalinity helps to restore the pH balance in the body,” he said. “pH imbalances are caused when the body’s acid level is too high.”

Nutritionists recommends that diets should consists of 80 per cent alkaline-forming foods and 20 per cent acidic foods. When this balance is compromised, the body can be prone to many illnesses.

Brown explained that the high level of alkalinity found in Lifespan’s Blue Mountain Spring Water neutralises the acidity of the body caused by stress, air pollution, and modern diets, including soft drinks, alcoholic beverages, artificially flavoured drinks, and purified bottled waters.

“This helps your immune system to fight diseases as naturally alkaline water is negatively charged and is an antioxidant,” he noted.

Antioxidants, reduces cellular and DNA damage caused by free radicals.

Brown is optimistic that Lifespan’s comparable quality to other high-end healthy waters on the global market and its highly competitive prices will result in the company securing orders coming out of the Trade Expo with other relationships.

Efforts to contact the organisers were not successful, but according to the event’s official website, the Expo serves as a premier meeting place to connect overseas suppliers to business opportunities in the Asian market.

A review of the last staging of the Expo indicated that it featured over 33,000 professional buyers from large hotel chains, trading companies, high-end bottled water stores and large supermarkets.

Lifespan is a privately held company, and was one of Jamaica’s most innovative and sustainable businesses under the National Bakery’s Bold Ones Initiative in 2014. Lifespan was awarded the Jamaica Manufacturers Association’s Eddie Hall “New Manufacturer of the Year” Award.

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