Jamaican Curlz, owned by third-year university student Oneisha James, is a Jamaican unisex, all-natural hair care company.

Twenty-two year-old James studies banking and finance at The University of the West Indies. She officially launched her business in October of 2018, after she started making products on an experimental basis a month before the company’s official launch.

James confessed that her inspiration for launching her business was her own hair.

“I really became interested in hair care because my hair began deteriorating after I had styled it for my fifth-form graduation,” James told Sunday Finance.

Oneisha spent most of her spare time making note of ingredients and observing results.

“After a month of treating my hair with my first product — the hair stimulator — I saw significant differences, and I was impressed and shocked,” James said, while adding that she continued experimenting using the trial and error process and eventually came up with more products.

The company offers four hair care packages, Hair Growth Trio, Styling Duo, Wash Trio and Curling Trio. The packages include a range of the company’s own hair moisturiser, hair oil, hair stimulator, hair gel, edge control, shampoo, conditioner, hair steam, curling cream, and leave-in conditioner. All products are made from natural ingredients.

James said that so far, the reviews have been good. “Everyone loves my kits, and the reviews from those who give feedback are excellent. Shockingly, I got support from a lot of people all over Jamaica.” The company does not have a physical space and currently operates from the Instagram page – @_jamaicancurlz. However, products are both delivered locally and shipped internationally.

The owner said her family motivated her a lot; and the business gives her purpose.

“Upon launching, I began seeing worth in myself and my products. I began believing in myself that I could actually make a difference, if it’s even to one person’s life through their hair,” James revealed. She said the company has created a platform for people to talk to her about their hair, which sometimes leads to other forms of networking.

The Jamaican Curlz owner indicated that she does not find it difficult to balance school and business. She said, “I use my spare time to advertise my products and establish my company. I have specific dates and times to do delivery — and these aren’t class hours.”

James has two other siblings attending university, so she uses funds from her business to avoid asking her parents for anything.

James believes, “With positivity, consistency and patience your hair will grow and nourish.”

She also plans to expand her business. “Getting a physical space is a work in progress. I hope to have my products in stores islandwide. I would also like to do this full-time.”