This is the ninth in a 10-part series highlighting sound system selectors. Today, the spotlight is on Donroy “DJ Shella” Richards of Renaissance Disco.

Kevin Jackson: How and when did you get into sound system selecting?

DJ Shella: I represented Kingston College in the Digicel Showdown Competition. This was around early 2014.

KJ: How do you keep ahead in the sound system game?

DJ Shella: I try to be creative as possible and go to many events. I also listen what the people complain about that’s been lacking and execute when it’s my play out. Basically, my homework is another man’s mistake.

KJ: What was your most memorable gig, and why?

DJ Shella: Playing at Prime Minister Andrew Holness’ birthday party at Jamaica House. It was just a different atmosphere knowing you are playing for the prime minister of your country.

KJ: This year is the 50th anniversary of reggae. What would be a fitting tribute?

DJ Shella: Put on a two-day concert and award some good artistes who have contributed significantly to the music and the culture.

KJ: Crime is a big problem in Jamaica. What advice would you give to the Government to help reduce it?

DJ Shella: Work with the influential artistes who have an impact on teenagers and young adults. Their music has to be more positive and spread knowledge across the island.

KJ: Many selectors are now producing songs. Is this a natural progression?

DJ Shella: Yes, it is, and versatility is never a disadvantage.

KJ: How did you get the name DJ Shella?

DJ Shella: At the time, I did not have a name, but I always made an impact at the events I played and people would say that I always “shell the place” musically, so I should call myself Shella.

KJ: Who are the selectors that you look up to and why?

DJ Shella: Marc Chin and Cutty from Coppershot. Their work ethic is next to none. I also respect their personalities.

KJ: If you weren’t selecting, what profession would you have gone into?

DJ Shella: I would have probably gone into Eeb design.

KJ: What advice would you give to upcoming selectors?

DJ Shella: The key is to be consistent no matter how you might think things are not going good. Out of sight, out mind, as long as you stay relevant you will be progressive.