Ginjah wants to assure his fans that the popularity of his latest single, Fall in Love, doesn’t mean that he has departed from his mission to restore reggae music to its rightful place on the international music scene.

“No. I and I don’t depart from the truth and rights. This is the softer side of the soulman. The ladies always love my voice so I’m just singing some songs for them and it’s working. The response has been incredible on my social media pages online,” Ginjah said.

The single Fall in Love was co-produced by Berta Records/Tads Records and was released over a week ago. The song boasts an all-star cast of musicians on the project including Dean Fraser on horns, Makiri Whyte on drums, Donald “Donny Bassie” Dennis on bass, Oniel Dacres on keyboard and N’namdi Robinson on guitar.

Known for conscious reggae hits like Guilty Conscience and Never Lost my Way, which convey social messages of upliftment and morality, Ginjah said he has never shied from doing romantic tracks like Sweet Killer, a big hit for him in 2013.

“This is a universal song, a song that can play anywhere in the world, after all music can be used as a vehicle to bring about social change…so I was thinking along those lines,” he said.

“Right now, the country needs every artiste to be singing about love, look at the crime rate…that’s one of the reasons why I’m singing love songs now… the man dem need to find a queen and put down the machine…come make love and not war…here comes good music. It seems that someone is standing at the door, and letting in rubbish to distract the youth,” he said.

The singer is currently promoting Reggae Soul Man, his seventh album. Distributed by VPAL Music, it contains 15 songs, all original, and is the Hanover-born artiste’s first major work since migrating to the United States in 2021.

A protege of Beres Hammond, Ginjah (real name Valentine Nakrumah Fraser) was raised in Central Village, Spanish Town. His recording career launched seriously when he joined Hammond’s Harmony House label 20 years ago.