‘Access’ granted
In addition to earning key points that have put them in touching distance of a top spot in the Jamaica Premier League (JPL), Humble Lions Football Club scored a big win off the field, as they recently signed a $1-million sponsorship deal with popular microfinance entity Access Financial Services.
The partnership comes at a crucial time for the Clarendon-based team that has redoubled its efforts to accumulate points in their push for one of the coveted top two spots.
Head Coach Andrew Price’s side is currently in fifth position on 29 points, the same as fourth-placed Harbour View, who have a superior goal difference.
“The timing of this support could not be more perfect. It has come right when we need it the most. It really allows us to focus on the game and the preparation of the players as we press for a spot in the final four. We’re truly grateful to Access and we will do everything we can to represent your brand well,” Price said at the official signing ceremony at Access Financial’s Kingston-based head office.
As it stands, Humble Lions have already surpassed last season’s total of 28 points, with which they just missed out on a play-off spot by virtue of goal difference to eventual champions Harbour View.
However, Price and the team, unbeaten in their last five games, are optimistic they will make amends.
Professional Football Jamaica Limited (PFJL) Chief Executive Officer Owen Hill expressed gratitude to the financial institution.
“This is not just about one team. We’re welcoming Access into the Jamaica Premier League and giving them access, pun intended, to all 14 clubs across Jamaica. Beyond support for football, Access has a reputation for building franchises, and we look forward to what they can offer our players and their organisations off the field of play,” he said.
Access Financial’s Acting Chief Executive Officer Hugh Campbell pointed out that the company is looking to make the most of its relationship with the JPL by creating opportunities for players.
“We’re happy to be joining the JPL fraternity not just because we believe in football, but because we also believe in the value we can bring to the lives of these young men. Many of these players and their families have small businesses that need support and we’re here to help them grow in that area as well,” Campbell noted.
The sponsorship deal is to expire at the end of the season and the PFJL CEO said he is already exploring the option to renew.
“We are looking for long-term partnerships to grow the league over time. Access is one of those organisations that we believe is a great fit for the JPL and we intend to make it a worthwhile partnership for all involved. It’s in keeping with our mandate to upskill the organisations across the league and create partnerships that will drive that growth,” Hill declared.