KFC has taken its partnership with Khadija “Bunny” Shaw to a new level, spicing up the collaboration for even greater impact.

The quick-service food giant launched an exciting new ‘KFC Big Deal’ campaign earlier this week featuring the country’s all-time top goalscorer, on the eve of the start of the FIFA Women’s World Cup which will feature Shaw and the Reggae Girlz making their historic second-consecutive appearance.

This project symbolises phase two of KFC Jamaica’s brand partnership with Shaw.

“As we dive into phase two of our incredible partnership with Khadija “Bunny” Shaw with our new ‘Big Deal’ campaign, we’re filled with immense pride and excitement. From the first moment we signed her as an ambassador before the FIFA Men’s World Cup last November, we knew we had on our team a true champion who perfectly aligns with the spirit of KFC. We are glad to embark on this new chapter with Shaw as we stand by her and the inspiring Reggae Girlz, united in the pursuit of greatness on the world stage,” said Restaurants of Jamaica Brand Manager Andrei Roper.

While expressing her appreciation for the collaboration with KFC, Shaw revealed that she, too, is excited for phase two.

“The brand partnership has been great! Being part of KFC’s team has been really fun and it’s amazing to see a brand like KFC invest and support women’s football in Jamaica. I’m grateful for their support so far, and I’m looking forward to seeing us continue to grow and develop together.

“It has already been a journey filled with a shared passion for women’s football in Jamaica and the next phase is a big opportunity to support and grow the game in our country. We’re seeing the game grow globally and Jamaica has a key role to play on and off the pitch,” she said.

The campaign will be in full effect just in time for the FIFA Women’s World Cup and running throughout the entirety of the Women’s World Cup competition as Shaw attracts the support and attention of many in this year’s tournament.

KFC is also proud to recognise her outstanding achievements over the past year — competing in 22 matches in the Women’s Super League (WSL) with Manchester City, scoring 20 goals with seven assists. The striker collected numerous accolades including her club’s Player of the Season, multiple WSL Player of the Month trophies, and the Concacaf Women’s Player of the Year award.

Shaw says the team is looking forward to represent Jamaica on the biggest stage.

“It’s a huge moment for us, to represent our country, to play for our families and represent ourselves on such a huge stage is an exciting moment for all of us. We will make sure to do our best on the pitch, but we’re also going to need everyone’s support back home,” she asserted.

KFC expanded its commitment to women’s football through a $7-million sponsorship of the Reggae Girlz last month.