The ATL Automotive Group’s highly-anticipated annual Boss Sale returns for 2023 running from Thursday, August 10 to Sunday, August 13.

“To wrap up our 25th anniversary celebrations, which began last year, we are going big with this year’s staging. If persons are in the market or even thinking about buying a car, they don’t want to miss this opportunity”, said Christina Taylor, group marketing manager, ATL Automotive Group.

The Boss Sale will provide prospective buyers with the opportunity to explore an extensive range of units spanning every automotive segment, from hatchbacks, sedans, a wide range of SUVs in every size, to pickups.

The discount total for this year’s sale totals over $200,000,000 in savings across brands including Honda, Volkswagen, Audi, Porsche, Kia, BMW, MINI plus the ATL Approved Division.

Buyers can expect up to $8,000,000 off select units, hundreds of thousands in savings in general off every model with some brands and models, even including free insurance, free petrol, and even service packages for premium volume brands like Honda and Volkswagen.

In addition to the tremendous savings, buyers may also opt to take advantage of the automotive company’s trade-in deal, which allows trade-ins where that value can be put towards a new vehicle offered at the Boss’s Sale for even more convenience. ATL Automotive will also partner with a range of Jamaica’s leading financial institutions including NCB, Scotiabank, JMMB, JN Bank and CIBC, who will be onsite for all four days of the sale offering exclusive and attractive promotional offers which are valid only during that time. For added convenience, showrooms will open late and on the weekends.

While last year’s offers were truly unbeatable, ATL Automotive assures that this year’s staging will be even more jaw dropping.