KINGSTON, Jamaica— In its first major global redesign in 14 years, Pepsi on Wednesday took its new look global as it unleashed in over 120 markets.

In a release following the unveiling, Pepsi revealed how different cities worldwide showcased its new look. The new logo reportedly borrows from Pepsi’s past whilst incorporating “modern elements to create a look that is unapologetically current and undeniably Pepsi.”

According to their statement, Pepsi said its updated colour palette introduces “electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme, whilst the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola.”

The logo was first unveiled in the US and is now launching worldwide.

Pepsi shared that in London, a Pepsi digital installation appeared beside The O2 arena in the east of the city followed by a light show of drones. While in Warsaw, Poland and Ho Chi Minh, Vietnam, hot air assemblies forming a giant Pepsi logo, took over.

Elsewhere worldwide, Pepsi said it put on shows in AlUla in Saudi Arabia, on the Nile in Egypt and Ain Dubai. Meanwhile, the Gaddafi Cricket Stadium in Pakistan saw a giant Pepsi can land mid-game.

“Today’s international takeover marks the first step in Pepsi’s new, bold era across design, storytelling, and partnerships. Pepsi will continue to drive culture forward in 2024 by delivering one-of-a-kind experiences, all deeply connected to fan passions and desire to live “Thirsty for More”, the brand’s philosophy, which champions anyone who challenges conventions in pursuit of enjoyment, whilst celebrating people’s thirst for the unexpected and eagerness to discover, experience and do more,” the company said.

Eric Melis, VP, Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, shared that: “We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform “Thirsty for More”, which is the attitude and mindset our target audience has of always trying new things and living new experiences.”

“What better way to showcase the brand’s transformation than through these iconic installations. We’ve always been a bold brand that challenges conventions, challenges the status quo and always puts enjoyment first,” he continued. “Our new visual identity is bold, unapologetic, modern, and iconic. Our fans can expect the same great taste they’ve come to love with even more of the immersive and entertaining experiences we’re known for across music, sport and culture.”

“People worldwide were asked to draw the Pepsi logo as part of the design process and the majority included the Pepsi name as part of our globe – remarkable given that the name and the globe have been separated for the past fourteen years. When we reviewed our new look, we responded to that deep love of our history and tapped into that nostalgia with a firmly modern twist.”