Xodus and YardMas bands will be executing premium Carnival experiences with Cognac brand Hennessy in the week leading up to Jamaica Carnival 2024 road march day, April 7.

Known for its participation in major events worldwide, Hennessy is looking to cement its status as a major player of Carnival within the region.

The first on its calendar of events is a pop-up wonderland on March 29, 2024 that will transform Ribbiz Ultra Lounge.

Pavel Smith, marketing manager at J Wray & Nephew, distributors of Hennessy, is confident that this year’s activation will outdo that of 2023.

“Throughout the years, Carnival has ingrained itself into Jamaican society and we have certainly come a far way in adapting this piece of culture. In likeness to last year’s staging, we are promising a grand show that will ensure that in years to come Hennessy is synonymous with Carnival. We have great things in store this year, and we absolutely can’t wait to celebrate with and show our loyal supporters what we have in store,” he stated.

On April 3, 2024 the brand will be on spot at Xodus Carnival’s first-ever masquerade party, Fete Gala.

Following this, on April 4, will be YardMas Rytz, which will feature a live performance by Trinidadian soca star Kes.

On road march day the brand will be seen chipping down the road with the YardMas band as they celebrate with Hennessy influencers, ambassadors, and artistes.

In ensuring that masqueraders and consumers are well catered for, Hennessy will also participate within the lunch stop areas with several food selections, premium drink mixes, and branded memorabilia among the parading, colourfully feathered costumes.