THE Jamaica Tourist Board (JTB) hosted a career day expo on March 4, under the theme ‘Show Your Colours in Tourism’, where 10 secondary schools and 149 students from across Jamaica learned the variety of career options and development opportunities available within the industry.

“We are happy to oversee a national programme through our Tourism Awareness Unit that presents opportunities for young people to get involved in tourism locally and internationally, and to help them envision fulfilling careers in this industry,” expressed Donovan White, director of tourism, JTB.

In addressing the students, White noted that tourism not only provides an income, but it also contributes towards the country’s growth and development.

“The future of tourism relies on you and the need for you to gain the relevant qualifications to join the industry. Your interest in tourism will eliminate the need to import labour,” he noted. Among other reasons, he encouraged the students to choose jobs in tourism as it provides a dynamic work environment, access to a growth industry and is a great opportunity to serve their country with pride.

White also encouraged students to consider becoming entrepreneurs in the industry.

“While everyone will not get the opportunity to work at the JTB, being an entrepreneur and providing these services is another great career path. You could also look at providing tourism experiences in terms of tours, food, entertainment, or sports. If you can think about it, you can achieve it, price it, and earn from this great business called tourism,” he added.

This year’s career expo theme was developed from the concept of the coloured economies of tourism explored by Dr Gaunette Sinclair-Maragh, associate professor at the University of Technology’s School of Hospitality and Tourism Management. As a dynamic industry, the many dimensions, sectors, and activities within tourism fit within the paradigm of the various coloured economies which are the white, green, blue, purple, and orange economies. The white economy looks at wellness, health care, and medical tourism; while the green economy focuses on improving human well-being while reducing negative environmental impacts. The blue economy is concerned with coastal zones, marine resources, and ecosystems; while the purple economy incorporates cultural-economic interaction promoting cultural goods and services. Creative industries are embraced by the orange economy. The coloured economies and their associated careers encourage students to take a broader perspective on tourism and on the diverse opportunities available within the industry.

The expo was held at Merl Grove High School in St Andrew.