Pepsi – Cola Jamaica is proud to continue its commitment to celebrating Jamaica’s vibrant culture through its sponsorship of this year’s staging of Xodus and Yardmas Carnival.

With a combined investment of $20 million, the company, through its flagship brands Pepsi, will elevate the Carnival experience with its refreshing line-up of beverages and engaging activations leading up to the road march day on Sunday, April 7.

The brand is currently rolling out its new logo — a first in 14 years. So patrons can expect to see the new identity reflected across the T-shirt section of Xodus and the mobile bars for both bands on the day.

Additionally, Pepsi will distribute its new 350ml for the spectators at select points along the route with official hydration stations.

Expressing enthusiasm for the partnership, Alessandro Boyd, trade coordinator at Pepsi-Cola Jamaica, said: “We are thrilled to continue our collaboration with Xodus and YardMas Carnival, two prominent pillars of the Jamaica Carnival experience. What makes this year even more special is that we are introducing our new logo during the excitement of the Carnival.”

Scott Dunn, director of Xodus Carnival, said: “We are super-excited to have Pepsi in the Xodus Family. Pepsi is an iconic global brand, and we hope Xodus will, one day, be as easily recognisable. Everyone should look out for the Pepsi T-shirts with their new logo in the Xodus road march this Sunday.”

Additionally, Andrew Bellamy, managing director of YardMas, shared similar sentiments, stating that Pepsi’s partnership will only help further bolster their revellers’ experience this year.

Carnival Road March promises to be the highlight on the social calendar, with over 100,000 people expected to join in the celebration from countries all across the globe.

With YardMas and Xodus Carnival events already in full swing attendees have been taking in a week filled with pulsating music, vibrant costumes, and refreshing beverages courtesy of Pepsi-Cola Jamaica.