The organisers of the 5th annual Jamaica International Beauty Expo signalled their intent to present a record-breaking event with a successful launch Saturday last, May 25, at the newly opened Harbour City Shopping Mall in Montego Bay.

The expo is set to take place from Friday, June 28 to Sunday, June 30, at Montego Bay Convention Centre, with a significant delegation from the Jamaican Diaspora in Canada confirmed to attend including a skincare therapist, along with beauty and lifestyle content creators.

The roof of the mall was transformed into a symphony of colours and textures as the launch took on the flair of a fashion show. Designers unveiled their latest creations immersing guests in an experience that embodied the essence of confidence and individuality.

Collections included the Golden Hour Glow from Tamia Carey; Rebirth by Kamara Dixon; CAW (Confident Authentic Woman) Accessories by Annalay Ledford showcasing belts, handcrafted clutches from Khandor’s Kweenz by Sahalyn-Haye Whorms and swimwear by 876 Beachwear accessorised by Opulent Accessories.