Supreme Ventures Racing and Entertainment Limited (SVREL) has taken another significant step towards transforming Caymanas Park into the premier destination for racing and entertainment in the Caribbean.

The company has entered into a strategic partnership with market research firm Bluedot Insights to conduct a comprehensive survey aimed at gaining valuable insights into the industry locally.

According to SVREL Executive Chairman Solomon Sharpe, the company’s vision is to make Caymanas Park the go-to destination for racing and entertainment in the region.

“Over the past seven years, we’ve consulted with our stakeholders and made significant investments into improving the overall racing product,” Sharpe said.

“We’re very proud of what we have achieved so far. Even with the success and the enduring popularity of Caymanas Park and horse racing in Jamaica, we know there’s still more work to be done. Understanding our customers is at the core of our strategy. With that as our mission, we’ve engaged Bluedot Insights to conduct a comprehensive islandwide consumer survey on our behalf.

“This survey is aimed at providing us with verifiable data from sports bettors, racing stakeholders and the general public that will further guide our strategic decisions and investments that will bring us further towards our ultimate goal — to make Caymanas Park the premier destination of racing and entertainment in the Caribbean,” Sharpe further said.

The survey, which will be conducted in three phases, will provide a comprehensive report highlighting consumer profiles, demographic, psychographic, and behavioural characteristics.

Larren Peart, chief executive officer at Bluedot Insights, said: “Bluedot aims to use our skills and expertise to provide SVREL with comprehensive insights that will be pivotal in allowing SVREL to refine their marketing strategies, customise their offerings to align with consumer preferences, and nurture stakeholder relationships essential for advancing the horse racing business.”

Shapre said that SVREL’s ision for Caymanas Park and the horseracing industry in Jamaica is one of growth and innovation.

“We will continue to invest in the park, introducing new features and enhancements that elevate the experience for all our visitors. Our commitment to the community and the sport remains steadfast, and we are excited about the future,” Sharp ended.