DEPUTY director of tourism with responsibility for the Americas Philip Rose has added his voice to those expressing optimism for strong growth in the sector this year.

The drive to increase the number of visitors to the island is being led by Tourism Minister Edmund Bartlett with the primary focus on dramatically expanding airlift capacity and enhancing Jamaica’s brand visibility across South and Central America.

Rose, a seasoned tourism executive with more than two decades at the Jamaica Tourist Board (JTB), has a wealth of experience in leadership roles across the USA and Canada. His international background and expertise have positioned him as a pivotal figure in expanding Jamaica’s presence in emerging markets.

In a media release Rose underscored his commitment to driving results with strategic airlift expansion.

“The return of LATAM Airlines and our continued collaboration with Copa Airlines reflects our unwavering focus on strengthening connectivity from Latin America,” said Rose.

“We are particularly encouraged by the increased capacity as Latin American travellers are known for higher spending on restaurants, tours, and attractions. This will directly benefit our local businesses and communities,” Rose added.

He pointed out that for this winter season more than 30,000 air seats will come from Latin America, reflecting a nearly 45 per cent increase compared to last winter.

For the USA, a projected 1,078,705 seats will come into the market, up from 1,004,470 seats last winter, marking a four per cent increase.

According to Rose, in the Caribbean region, air seat capacity will rise by eight per cent, with a projected increase to 84,766 seats for this winter as compared to 79,396 seats from winter 2024.

Bartlett has previously acknowledged the efforts of the JTB and the leadership of Rose for the Americas.

“The remarkable increase in airlift capacity is a testament to our strategic vision honed years ago,” said Bartlett.

“Expanding our partnerships with strategic airlines will have a profound impact on our tourism industry, creating opportunities for sustainable community development and enhancing our global competitiveness,” added Bartlett.

Rose pointed out that as the JTB continues its aggressive push into new and existing markets, the focus remains on sustainable growth and community impact. With Jamaica set to further solidify its position as a leading global tourism destination.