It was indeed a celebration at last Saturday’s staging of Mello Vibes at Mas Camp.

Known for providing a great time, the most recent staging didn’t stray from that perception.

With top-tier DJs, including Kurt Riley, ZJ Liquid, the veteran Little Richie, and legendary Silver Hawk selector Richie Poo, guiding patrons through decades of hit songs from the 1980s to the 2000s, it was a night of musical mayhem.

Like several patrons, promoter Omar Perrin was excited about the night’s execution.

“Smirnoff Mello Vibes was amazing. Patrons came out with high energy and were ready to dance the night away, and dance they did,” he told the Jamaica Observer.

Perrin added: “The turnout was awesome as anticipated. The patrons were eager to celebrate life and they are eagerly looking forward to all we have to bring for the Mello Vibes series for this year. The highlight of the event was listening to the patrons sing along every time the DJs dimmed the music to the Mello Vibes hits in unison.”

Smirnoff’s Brand Manager Nadine Hylton shared that the brand has been associated with Mello Vibes since 2023.

“The association began when we recognised the event’s vibrant and harmonious atmosphere… For each staging, we aim to ensure our patrons benefit from our offers… At the event, we featured our usual Smirnoff Ice bucket deals… ” said Hylton.

— Kevin Jackson