THIS year’s International Women’s Day theme, ‘Accelerate Action’, reminded us that progress for women must be intentional. As digital spaces become central to how we connect, work, and build businesses, they must empower, not exclude women.

From social media-driven businesses to digital advocacy, technology has given women more autonomy over their careers. Jamaican women like Trisanze Trizzy, Toni-Ann Bedassie, Kellandra Vibe, and I Am Shelby, have built their brands online, proving that digital platforms offer visibility, financial independence, and creative freedom. Yet, despite these opportunities, challenges persist: algorithm bias can limit women’s visibility, online harassment remains a concern, and leadership roles in tech and media are still disproportionately male.

Breaking barriers in digital spaces

The Internet has allowed women to start businesses, amplify their voices, and access opportunities that were once out of reach. E-commerce, personal branding, and social media marketing have helped countless women achieve financial independence and career flexibility.

But the digital landscape is not without its flaws. Studies show that social media algorithms often prioritise certain types of content, sometimes reinforcing biases that push women, especially those from diverse backgrounds, to the margins. Women in content creation and digital entrepreneurship still face wage gaps, brand bias, and fewer opportunities for long-term partnerships.

“It’s not just about participation; it’s about impact,” says Kadeen Brown, talent manager at Screenshot Interactive. “When women hold decision-making roles, we see more inclusive strategies, diverse perspectives, and stronger creative outcomes.”

Screenshot Interactive is a digital marketing and media company helping brands connect with audiences through talent management, content creation, digital advertising, event experiences, and social media strategy. From managing top influencers to creating high-impact ad placements like the Chilitos Digital Billboard and TableTabs, Screenshot Interactive specialises in building brand visibility and engagement while ensuring a more inclusive digital space.

Accelerating Action: A business responsibility

Companies have a responsibility to build safer, more inclusive digital spaces. That means:

•Putting more women in leadership roles where they can influence policies and decision-making.

•Developing stronger policies against online harassment and algorithmic bias that disproportionately affect female content creators.

•Investing in female entrepreneurs and content creators through fair pay, mentorship, and business services.

This isn’t just theory: Screenshot Interactive is actively working to create change. Women make up the majority of its leadership team — event contractors, social media managers, and content creators. It manages and supports a diverse group of female influencers, ensuring they receive fair pay, visibility, and business support.

“We are proud to work with creators like Trisanze Trizzy, Toni-Ann Bedassie, Kellandra Vibe, and I Am Shelby,” says Andrew Brown, managing director of Screenshot Interactive. “Fair pay, recognition, and opportunities for growth should be the norm, not the exception.”

Beyond fair pay, Screenshot Interactive prioritises mentorship, brand partnership opportunities, and business services for female entrepreneurs and digital creators, ensuring they have the tools to succeed.

A call to women in digital spaces

For women in Jamaica looking to break into digital media, the key is to own your space. Build your brand, connect with supportive networks, and step boldly into industries where women have historically been overlooked.

Progress in digital spaces isn’t inevitable: it’s a choice.

Andrew Brown, managing director of Screenshot Interactive.