AS artificial intelligence (AI) reshapes industries worldwide, Marc Frankson is ensuring that Jamaican businesses don’t just keep up — they are on the cutting edge. As chief AI consultant for Transcend AI Consulting and director of operations at Designs by Marc Limited, he is leading the advocacy for AI as a tool that enhances human potential rather than replaces it.

Frankson’s expertise is built on a solid foundation in information technology (IT). With a Bachelor of Science in Information Systems from Howard University, advanced AI training from IBM and Google, and recent certification from the University of Pennsylvania, he is well-versed in using technology to future-proof businesses. His time at Harvard Business School further sharpened his strategic mindset, making him uniquely equipped to bridge the gap between AI innovation and business growth.

Transcend AI Consulting was founded with a clear purpose: to help organisations understand, implement, and benefit from AI. The company specialises in executive AI workshops, AI planning, governance, and staff training — key areas that allow businesses to embrace AI with confidence.

“The biggest challenge isn’t AI itself — it’s knowing how to use it effectively,” Frankson explains. “AI isn’t here to replace people. It’s here to amplify their ability to think, create, and innovate.”

Understanding the apprehensions many business leaders feel about AI, Frankson partnered with the Jamaica Manufacturers and Exporters Association to host an introduction to AI training for business leaders workshop. The session, designed specifically for the local business community, provided practical insights into AI applications, ethical considerations, and strategic implementation.

AI adoption is no longer optional for businesses — it is a necessity. Global competitors are already leveraging AI to streamline operations, enhance customer experiences, and drive smarter decision-making. Companies that hesitate risk being left behind.

To stay ahead, Frankson urges organisations to prioritise AI education, develop clear AI policies, and train employees on data security and ethical AI use. By taking these proactive steps, businesses can maximise AI’s advantages while minimising potential risks.

“AI is as transformative as the Internet and smartphones were in their early days,” Frankson states. “Businesses that embrace AI now will be the ones leading their industries in the near future.”

As AI continues to be integrated into industries, Frankson emphasises the importance of ongoing education. He encourages every professional to commit to learning at least two AI tools this year: 1) A multimodal or general AI tool, such as ChatGPT or Google Gemini, to enhance creativity and productivity across various tasks; and 2) An industry-specific AI tool designed to improve efficiency in their field, such as BloombergGPT for finance or IBM Watson Health for healthcare.

“AI literacy is no longer optional—it’s a fundamental skill,” Frankson asserts. “Professionals who invest in learning AI will not only improve their own performance but also help future-proof their businesses. The key is to start now —waiting too long means falling behind.”