Style Observer (SO): What’s your middle name?

Nicholas Mahfood (NM): Zimi.

SO: Describe Nicholas in a few sentences.

NM: Nicholas is a visionary with a deep passion for Caribbean culture and global influence. Driven, creative, and always 10 steps ahead, he’s someone who thrives on turning ideas into unforgettable moments — whether through music, events, or building communities. Grounded but ambitious, he’s always moving with intention.

SO: What do you miss when not in Kingston?

NM: The energy! Kingston has a raw, unfiltered vibe that’s unmatched — the people, the music echoing from every corner, the food, and the non-stop creativity. There’s something magnetic about it that stays with you no matter where you are.

SO: Were you appointed Mayor of Kingston what would get your immediate attention?

NM: Cultural infrastructure. I’d focus on creating safer, more functional public spaces for young creatives — from music studios to event venues and entrepreneur hubs. Kingston is full of talent, but access is limited.

SO: What’s your favourite thing to do in Kingston?

NM: Link up with friends and grab some food and vibe when we get time. Other than that we locked in that studio.

SO: And you are drinking?

NM: Appleton Estate Mai Tai

SO: Where would you take a first-time visitor to Kingston?

NM: Multiple places- it would have to be a week of events. From the street dances, to clubs, to restaurants. And definitely a Zimi event. But there’s really no one place for me.

SO: What’s the formula behind a successful event?

NM: A clear vision, the right team, understanding your audience, and consistency. You have to make people feel something — whether it’s joy, nostalgia, or freedom. Details matter: lighting, sound, flow, etc, and above all, energy.

SO: How did you get into the business of entertainment?

NM: Before I started Zimi, I sold tickets for a friend’s event. It was the selling of these tickets that led me to start Zimi tickets, which then continued to grow and morph into the brand Zimi is today.

SO: What, if any, are the challenges associated with the entertainment industry?

NM: The stigma of entertainment being a hustle. We as a country and people not understanding the value of the culture and taking entertainment more seriously as an overall income to Jamaica and the people.

SO: Are there any solutions?

NM: Unity and more conversation from the key players to work with the Government and businesses to create more opportunities for entertainment in Jamaica on a grand scale.

SO: What’s an invaluable lesson you’ve learnt?

NM: At the end of the day nobody cares about your brand like you do, so never get complacent. In addition, put in 100 per cent effort just like when you started out in the game

SO: What keeps you inspired?

NM: Seeing the impact of our work — when people come up to me after a show or event and say it changed their mood, or brought them joy.

Also, the next generation of creatives constantly pushes me to level up.

SO: What three things about the party business would you share with a graduating class?

NM: 1. It’s not just vibes — it’s business.

2. Your network is your net worth.

3. Consistency is louder than hype.

SO: Were you able to throw a party anywhere in the world where would it be and why?

NM: Greece — maybe Santorini or Mykonos. There’s something magical about those cliffs and sunsets. A Zimi Seh Brunch overlooking the water!

SO: What are your creature comforts?

NM: I actually do a lot of thinking in my car and also when I drive. Group convo is definitely good but I also need time to think by myself.

SO: Which cologne are you currently splashing?

NM: Louis Vuitton Imagination.

SO: What was your last bit of retail therapy?

NM: I ordered some more Zimi merch.

SO: Tooling from Kingston to Montego Bay what’s on your play list?

NM: I’m fully a dancehall listener. I listen to everyone in the space. Honestly, just depends on my mood that day. Some days I may not even listen to music but listen to
riddims from the producers I work with.

SO: Who’s your favourite reggae artiste?

NM: Reggae- ahm, I would say Bob Marley!

SO: Which entrepreneurs locally or internationally inspire you?

NM: Locally, my dad is my biggest inspiration.

Internationally- honestly I’m not sure, I’m more inspired by the people around me day to day that are putting in the work with me.

SO: Share with us the title of the last book read.

NM: It’s actually been a minute since I read a full book, but one of my favourite books which I read multiple times is
Rich Dad Poor Dad.

SO: Finally, what’s your personal credo?

NM: Stay humble, work hard. Treat everyone with respect.