KINGSTON, Jamaica — Samsung has been announced as the official partner of the national finals of Red Bull Dance Your Style 2025 taking place in Jamaica, Mexico, Chile, Colombia and Brazil.

The international dance competition in which participants face off in one-on-one battles to the sound of surprise hits, with the public deciding the winner, officially began on June 21.

Samsung will have an exclusive presence in the consumer electronics segment at events, promoting activities that connect its Galaxy ecosystem with urban culture and Generation Z and Alpha.

All official content videos, photos and broadcasts will be captured with the Galaxy S25 Ultra.

On stage, presenters will use Samsung tablets, while contestants will participate in a calorie-burning dynamic, demonstrating the potential of Galaxy Watch Ultra, with a focus on health and wellness through Samsung Health.

“Our participation in Red Bull Dance Your Style reinforces Samsung’s commitment to create meaningful connections with new generations through relevant cultural initiatives. This partnership allows us to authentically demonstrate the potential of our Galaxy ecosystem, with a focus on innovation, wellness and creativity, essential pillars of our strategy in Latin America,” said Antonio Quintas, Samsung’s senior vice president of Mobile Experience for Latin America and the Caribbean.