Recording artiste Savour has released his first music video, Blackboard. The song has been making the rounds on radio over the past few months.

One of the most talked-about releases of the summer, Blackboard, a playful, vibrant, and unapologetically Jamaican take on the complexities of modern love, was released on July 25.

The song was produced by Rule One Music, while the video was directed by Robin Chin, with co-director Adrian Kitchin. It was shot on location in Ocho Rios, St Ann where Savour is originally from.

“It’s all about fun and truth,” says Savour. “I wanted to give fans something they can laugh with, dance to, and say, ‘Yow, a real thing dat.’ The vibes are up, the energy is real, and this video is me just keeping it 100.”

Blackboard is a subtle homage to Beenie Man’s 1996 #1 hit of the same name.

“I’m a 90s baby at heart,” Savour shared. “Beenie Man is a living legend, and his original Blackboard was one of my favourite songs. I wanted to pay homage to that sound while introducing my own style. The horns, the melody, the energy, it’s all about capturing that dancehall essence we grew up on and love.”

While many new dancehall hits rely on high energy and aggressive tempos, Blackboard slows things down with an infectious, laid-back rhythm that instantly draws listeners in. The song blends authentic Jamaican expressions with a universal feel, reflecting the artiste’s mission to keep the culture alive while pushing boundaries.