As we all know from our lived experience, adversity can lead to actions that work for our greater good in the long run.

We expect that in Jamaican sport that transition to a greater good will become reality following the heart-rending decision by several field event athletes, including 2024 Olympic medallists, to switch allegiance to Türkiye.

Unsurprisingly, the news — which broke in June — triggered widespread consternation and condemnation.

Huge cash inducements were apparently game changers for under-funded Jamaican athletes struggling to cover the enormous cost to train and prepare properly for competition.

We have detected over recent weeks a more sympathetic attitude from the general public with seemingly greater understanding of the urgent need for strong, proactive, material support for athletes.

As pointed out in this space early last month, while the switching of allegiance by sporting heroes “sting national pride, they also highlight the urgent need for reform, transparency, and improved athlete support in local governing bodies. Instead of directing hostility toward the athletes, the focus should be on creating systems that make staying [loyal to the black, green and gold] feel like the best choice, not the only one”.

Prime Minister Dr Andrew Holness and Sport Minister Olivia Grange responded to the situation with plans for a more comprehensive national strategy than currently exists, embracing public/private sector partnerships to support athletes.

“We will look at how we can expand partnerships with the private sector to provide financial incentives and sponsorship opportunities, and enhancing training and recovery infrastructure to meet international standards,” Ms Grange told Parliament in June.

She also spoke of career transition services beyond competition, long-term career planning, expanded financial and health coverage, and enhanced national representation incentives.

And while sports administrative bodies are typically strapped for cash to meet their everyday commitments, they must be at the forefront in doing all they can to assist our sportsmen and women.

Therefore, scholarships being offered to four young athletes, each worth $1 million annually, by the Jamaica Olympic Association (JOA) to prepare for the 2028 Olympic Games seem very appropriate.

We readily recognise that, in real terms, the money is not a lot. But it can make a big difference in assisting travel, accommodation, and nutritional support for training and preparation as designated.

“Our athletes are our most treasured asset and we will continue to find creative ways to support them, especially in circumstances where they have expressed a need,” pledged JOA general secretary and CEO Mr Ryan Foster.

Much, much more of such “creative” actions will be needed from our sporting bodies and all stakeholders as we strive to support those who represent us competitively, contributing immeasurably to Brand Jamaica.

Also, whichever political party wins the upcoming election, those taking charge of this nation’s affairs must ensure that the very necessary partnerships to support competitive sport is realised and maintained.

Crucially, Government should be held to account by all interested parties including news media, backed to the hilt by the populace.