Known for its community spirit, St Elizabeth, the breadbasket parish of Jamaica, is set to host three days of culinary flavour, local rums, and the pulse of sweet reggae music as Treasure Beach Food, Rum and Reggae Festival returns for its second staging, November 7-9, 2025.

Following a successful debut in 2023, the festival returns with its core mission to spotlight the richness of Jamaica’s south coast, celebrating its people and produce.

On board for this year’s staging is Jamaica Tourist Board (JTB) and plans are in train to elevate the experience even further; drawing locals, cultural visitors, and members of the Diaspora eager for an authentic taste of Jamaica.

Speaking of his excitement for this year’s staging, newly appointed Festival co-director Gregory Wright shared: “Treasure Beach is indeed a treasure that I hold near and dear to my heart, so when I got the opportunity to partner with my fellow director, Jason Henzell, and nurture this project it really was a no-brainer. Our aim is to make this a staple event…while maintaining the authenticity of Treasure Beach and creating another avenue to put Jamaica on the map.”

Chosen for its scenic charm, heritage, and welcoming energy, Treasure Beach remains an ideal host location for an event that promises immersive, culture-rich experiences.

The three-day festival promises to be a vibrant platform to showcase the talent, flavours, and stories native to St Elizabeth from culinary excellence to musical heritage.

“The Jamaica Tourist Board is pleased to support this year’s Treasure Beach Food, Rum and Reggae Festival, an event that not only highlights the authentic spirit of Treasure Beach but also invites visitors to immerse themselves in the unique cultural tapestry that makes Jamaica so unforgettable,” said Donovan White, director of tourism. “It’s initiatives like these that deepen our destination’s appeal and support community tourism in a meaningful way. Through our sponsorship, we continue to champion events that promote cultural pride, community engagement, and unforgettable visitor experiences,” he added.

Building on the momentum of the inaugural staging which featured reggae icons Richie Spice, Jesse Royal, and Luciano, the 2025 edition promises even more with an impressive line-up of legendary reggae artistes.

Guests will also explore some of the south coast’s most iconic attractions, with guided tours to Lover’s Leap, Pelican Bar, and Middle Quarters, alongside the Food & Rum Village, and other immersive activities that bring the parish’s people, places, and stories to life.

Festival attendees at the Treasure Beach Food, Rum and Reggae Festival’s 2023 staging enjoy an interactive performance from reggae music veteran Luciano.

Festival co-directors for the 2025 staging of Treasure Beach Food, Rum and Reggae Festival Jason Henzell (left) and Gregory Wright.