CHARLES Chocolates is an official partner with ISSA for the 2025 schoolboy football season.

Confectionery & Snacks Jamaica (CSJ), which distributes Charles Chocolates, says this marks what it describes as, “a new chapter in a long-standing relationship — one that reflects over 30 years of Charles Chocolates being a trusted part of communities across Jamaica”.

Charles says schoolboy football is recognised as one of the premier youth sporting events in the region, and is more than just a competition.

“It’s a cultural celebration that unites players, families, and fans in a shared expression of Jamaican pride and passion,” Charles says.

“At Confectionery & Snacks Jamaica we believe in the power of connection — whether it’s sharing a sweet treat or proudly representing your school on the football field,” CSJ Country Sales Manager Raymon Brahim says. “We’re thrilled to support the 2025 ISSA schoolboy football season, an iconic event that highlights the energy of youth sports and the spirit of community that defines Jamaica. This year’s partnership reflects Charles Chocolates’s commitment to youth development and celebrating young talent through sport.”

ISSA President Keith Wellington also shared his enthusiasm for the collaboration.

“We’re excited to have Charles Chocolates on board this year,” he says. “It’s the first time they are sponsoring schoolboy football, and we believe that they will bring some excitement to the competition. We have seen their involvement in other entertainment activities that have attracted quite a few young people, and so we think that their involvement in schoolboy football will galvanise the support of our students and their school teams as we work together to make schoolboy football an even bigger product.”

As part of the collaboration, two of Charles Chocolates’s brands — Ping Pong and Catch chocolates — will take centre stage throughout the season.

“These treats will bring energy and sweetness to every match day experience, delighting fans both on and off the field,” CSJ says. “Charles Chocolates will also enhance the season through interactive fan engagement, including activities, giveaways, and special treats designed to connect with families and football supporters across the island.”