WISYNCO Group Limited has launched three new proprietary brands as it continues to diversify its product mix while expanding its distribution partnerships and strategic investments.

The manufacturing giant entered the alcohol category during its first quarter (July to September) when it commenced production on its new brewery line in June for Legend Lager, Legend Dark Lager, Legend Flavours, and MPowa Malt. Whereas MPowa is a non-alcoholic malt beverage, the Legend brand represents Wisynco’s push into the beer space which is largely dominated by the Red Stripe, a subsidiary of Dutch multinational brewing company Heineken NV.

“These products have started going out to market and have all received positive feedback,” the company said in its first-quarter report.

Wisynco had previously discussed the distribution of Anheuser-Busch InBev products, but that was put on hold during the COVID-19 pandemic. With its domestic business picking up steam from existing brands like Bigga, Wata, CranWATA, and the Boom Energy Drink, Wisynco decided to expand its manufacturing capacity by over 50 per cent to meet market demand and enter new categories, spending $6 billion over the last three years to do so.

The rewards of this expansion began to bear fruit earlier this year as the company introduced Tetra Pak and glass packaging for brands like Wata, Bigga and Boom. These new packaging types aligned with the company’s overall sustainability initiative and move to increase exports into other markets. Wisynco also met domestic demand after being maxed out in the prior period.

Based on its ethos of owning or having an interest its products, Wisynco is now moving to capture a new market segment following its domination in the other beverage categories. The company is working on launching its Mamba Premium Stout drink, and will also be introducing the Worthy Park Rum Mix.

“The business completed the long-awaited capital expansion and commissioned new production lines into operation, which paves the way for accelerated growth in the soft drinks business and entry into the alcohol category. Our new suite of brewed products, including the Legend portfolio of beers and new can lines in different SKUs [stock-keeping units], will excite the market and drive our export business,” Wisynco Group stated in its 2025 annual report.

Wisynco received approval from the National Environment and Planning Agency (NEPA) on June 17 for the construction and operation of distillery, brewery and fermenting facilities at its Lakes Pen Road facilities. While this approval formed part of the company’s push to develop its own brand of alcohol-based products, it also served as a prelude to strategic moves being made by the company.

Wisynco Group acquired the production assets of Ringtail Bottlers Limited as well as the exclusive right to manufacture Stone’s Ginger Wine and a small portfolio of liqueurs for the Jamaican, Caribbean and US markets on July 25. Stone’s Ginger Wine is owned by Ringtail International Limited, a joint venture between Select Brands and Stansfield Scott Inc.

The company’s Q1 report revealed that there was a cash outflow of $161.29 million related to the asset acquisition, with there now being an intangible asset of $921.36 million related to this same deal. The exclusive right to manufacture Stone’s Ginger Wine was valued at $68.79 million while the ERP (enterprise resource planning) costs which are not related to the acquisition were valued at $859.74 million. The purchase price allocation is provisional and will be finalised within the one-year measurement period.

Consequently, Wisynco Group acquired a 30 per cent associate stake in Ringtail Holdings Limited, parent company of premium liquor distributor Select Brands Limited, on July 31. Select Brands is governed by co-managing directors William David McConnell and Andrew Desnoes, and it began operations in November 2011.

Wisynco’s financials showed a cash outflow of $1.30 billion related to the acquisition, valuing the holding company at $4.33 billion. With this acquisition Wisynco recognised a $2.45-billion interest in the associate stake, likely reflecting its share of net assets owned by the holding company. As a result, Wisynco Group’s investment in the associate has increased from $376.57 million to $2.84 billion.

Wisynco Group Caribbean Limited, the parent company of Wisynco Group with a 63.11 per cent equity stake, owns 30 per cent of Worthy Park Estate Limited and 50 per cent of Fusion Holdings Limited, parent company of Trade Winds Citrus Limited and United Estates Limited. Wisynco Group Limited owns 30 per cent of JP Snacks Caribbean Limited, which manufactures and sells tropical snacks. Wisynco Group distributes all the brands under these companies.

“The next financial year will be incredibly exciting as we launch several entirely new, owned, and manufactured brands in new categories. This expansion will also open new opportunities for our existing portfolio, with new routes to market and alliances to be built. The possibilities will be maximised by leveraging the power of our people talent and our ability to plan, learn and execute brilliantly,” said François P Chalifour, director of marketing and development, in the 2025 annual report.

Apart from the growth in its manufacturing operations, Wisynco is deepening its distribution portfolio with the recent addition of Suntory (Lucozade and Ribena) and Coconut Growers Association (Simply Natural Coconut Oil and Constance Estate Infused Coconut Oil). Wisynco distributes products for Jamaican Teas Limited such as the Caribbean Dream tea brand, the Kremi ice cream brand for Caribbean Cream Limited, Coca-Cola, and brands under the General Mills portfolio.

The recent expansion has begun to pay off for Wisynco Group which was able to improve consolidated revenue by 11 per cent to $16.19 billion due to increased utilisation of production capacity and new products for its distribution portfolio. This is the highest quarterly revenue recorded in the company’s history.

Due to the company taking on additional debt in recent times, Wisynco Group’s profit before tax declined two per cent to $1.84 billion with net profit coming in at $1.48 billion.

Wisynco’s stock price closed at $19.95, leaving the stock down seven per cent year-to-date with a market capitalisation of $75.88 billion.

The Wisynco Group and Select Brands teams celebrate the strategic partnership. Karl Mclarty