MONTEGO BAY, St James — With a sharp decline in revenue because of Hurricane Melissa, the St James Municipal Corporation is banking on a December 15 early start to the annual Grand Market to help stimulate economic activity.

Traditionally celebrated in many major towns across the country, Grand Market usually runs all day and well into the night on Christmas Eve, giving shoppers a last-minute chance to make purchases before ringing in the new year.

“This initiative will breathe life back into downtown Montego Bay and the market district,” Montego Bay Mayor Richard Vernon told Thursday’s monthly meeting of the corporation.

“Since Hurricane Melissa, our own-source revenue has declined by 85 per cent,” he disclosed.

Charles Gordon Market and other revenue-generating Government assets took a beating during the Category 5 storm that punished sections of the country on October 28.

“This is a staggering blow to our financial capacity. As a result, we are recasting the budget for the remainder of the financial year,” the mayor declared Thursday.

“We will not be able to meet all obligations under the pre-Melissa budget. We are now relying heavily on Central Government support to cover inescapable expenses and keep essential services running,” Vernon added.

In providing details on changes to the staging of Grand Market, the mayor stressed that, despite the challenges, every effort will be made to ensure that patrons and vendors enjoy their shopping experience.

“This pre- and post-Grand Market period will be regulated for order and safety, ensuring a vibrant, secure space for commerce and community,” he declared.

Vendors who wish to participate must register at the municipal corporation’s Commercial Services Department by December 15.

Hurricane Melissa will also impact the annual ceremony to light the city’s Christmas tree.

“This year, our Christmas Tree Lighting will carry deeper meaning. On Sunday, 21 December 2025 at 6:00 pm, we will gather not just to celebrate the season, but to pray, reflect, and find strength together,” said the mayor.

“This prayer vigil is for every resident who has felt the weight of this storm. Join us for an evening of praise, worship and hope,” he appealed.