THE smiles said it all.

On the arrival of teams from CB Foods and Friends Who Care at the children’s home run by Mustard Seed Communities in Spanish Town, St Catherine, on Sunday, December 21, excitement rippled through the residential care haven as children eagerly welcomed familiar faces and festive cheer.

The occasion was an early Christmas treat filled with laughter, games, music, and wholesome food — creating a joyful atmosphere that reflected the true spirit of the season.

More than 30 children took part in the celebration, enjoying hours of entertainment and shared moments that made the occasion truly special. The initiative marked the 13th-consecutive year of the Christmas treat led by Friends Who Care, a dedicated outreach group comprising past and present staff of CB Group.

Rooted in CB Group’s purpose to make a difference, Friends Who Care has consistently committed time, care, and resources to supporting children in need, offering not only essential items but meaningful engagement and positive role models.

“Over the years, we’ve built a genuine bond with the children, and it’s one that keeps us coming back,” shared Roxanne Isaacs, outreach coordinator at CB Group and a founding member of Friends Who Care. “They’re always excited to see us, and we truly enjoy spending time with them. The appreciation from both the children and staff makes the experience incredibly rewarding.”

Reflecting on the impact of the initiative, Isaacs added, “Just driving through the gates of the home gives me a warm feeling. The small part we play brings us joy and makes a significant impact on the children and their caregivers. This experience is truly fulfilling for us. We aim to do all that we can to support them.”

Melissa Williams, assistant administrator at the home, expressed her gratitude for the long-standing support.

“The children genuinely look forward to this treat every year,” she said. “They’re always excited to engage with the team, and the interaction is filled with respect, joy, and warmth. This year’s celebration lasted close to three hours, with talent performances, games, and lots of laughter. We’re truly grateful for the time, care, and effort poured into making this such a meaningful experience for our children and staff.”

For CB Foods, the initiative reflects the heart of the company’s commitment to community upliftment. In support of the Christmas treat, CB Foods supplied chicken and ham through its brands CB Chicken and Caribbean Passion Smoked Meats, ensuring the children enjoyed a warm and tasty meal on the day, as well as products for them to have a hearty Christmas dinner.

Samantha Fisher, assistant brand manager at CB Foods, highlighted the importance of the initiative.

“At CB Group our purpose is to make a difference, and initiatives like Friends Who Care bring that purpose to life,” Fisher said. “Our mission goes beyond food, and during the Christmas season, especially, we believe in using food as a way to show care, connection, and compassion. Through our theme ‘Good Food Made to Share’ we’re grateful to be able to bring comfort and joy to children and caregivers while supporting initiatives that truly uplift communities.”

She explained that Friends Who Care is an employee-led initiative with members who are passionate about giving back.

“CB Foods is proud to support that passion. Over the years, this relationship has grown into a meaningful tradition where our brands help provide nourishment and the team delivers impact on the ground through genuine care and connection,” Fisher said.

Friends Who Care member Nadine Hayden (left), along with CB Foods’ Assistant Brand Manager Samantha Fisher (centre) and Marketing Coordinator Danielle Insang, get ready to serve meals to Mustard Seed Communities residents in Spanish Town.