Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
    • Business Bites
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • All Woman
  • Career & Education
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Classifieds
  • Design Week
Simple, straightforward communication, please JPS
A smiling Damian Keane celebrates the return of electricity to Potsdam district in St Elizabeth. (Photos: Garfield Robinson)
Editorial
February 9, 2026

Simple, straightforward communication, please JPS

The story headlined ‘Light at last’ in this week’s Sunday Observer captures in colourful detail people’s joy at the restoration of electricity following Hurricane Melissa’s rampage through western Jamaica in late October.

Focused on Potsdam, where iconic all-boys’ school Munro College is located high in the Santa Cruz Mountains, the article represents useful education for those least affected by the Category 5 storm, widely considered the most powerful and destructive in Jamaica’s recorded history.

For Potsdam residents, unable to afford petrol-powered and/or environmentally-friendly solar electricity generation, the total darkness at night was bad enough. Equally demoralising was the effect on professionals and business people who require electricity to function properly. Also, the loss of simple, long-taken-for-granted conveniences, such as refrigeration, upended people’s lives, since storing perishables became impossible. Hence the cry from Potsdam responder Mr Damian Keane to our reporter Ms Tamoy Ashman: “You know how long I want [to enjoy] a Sunday-Monday [dinner]?…”

That’s a reference to the habit of ‘heating up’ refrigerated leftovers from a massive Sunday afternoon meal for dinner on Monday.

As Ms Lasmin Davis, another Potsdam resident, told our reporter, the return of electricity has removed annoyances and complications connected to food storage.

“Now I can stock up on meat and cook whatever I want…” she said.

Yet, even with gratitude came questions about the length of time it has taken for electricity provider, Jamaica Public Service Company (JPS) to restore service in places like Potsdam, relatively far away from the eye of Hurricane Melissa which came ashore in eastern Westmoreland.

As Mr Everoy Foster pointed out, so far as Potsdam residents could see, Melissa did far less damage to JPS installations than did Hurricane Beryl, which passed close to Jamaica’s southern coastline in early July 2024.

Said Mr Foster in relation to Melissa’s impact on his community and JPS’s subsequent restoration efforts: “No light post nuh drop and we have to wait so long?…”

It’s a question on many a lip, not just in Potsdam but elsewhere in the west. It shouldn’t be such a difficult question for JPS to answer since, as we have observed previously, its energy sources and transmission lines located closer to Melissa’s eye were extensively damaged.

What’s needed is for JPS to communicate in simple, straightforward fashion to its affected customers on the ground. As we have suggested previously, those people need no sugar-coating. They experienced Melissa.

That aside, it’s worth noting that for people now in their late 50s and older, who grew up in deep rural Jamaica, having to cope without electricity was a way of life. As Westmoreland resident, 73-year-old Mr Jason McKenzie told Ms Ashman in mid-December, lighting during his youth was provided by kerosene lamps.

Without unduly burdening the reader, let’s consider the degree of difficulty for schoolchildren using such lighting to study and do homework and for teachers marking papers. It was extreme.

Older Jamaicans will no doubt recall that electricity was only ‘universalised’ across the country following launch of the transformative Rural Electrification Programme by the Michael Manley-led People’s National Party Government of the 1970s.

In a real sense then, travail/trauma from electricity loss since the passage of Melissa more than three months ago should help as a measure of Jamaica’s advance over the last half a century.

{"xml":"xml"}{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

Jamaican-born instructor marks 30 years teaching yoga in New York
Latest News, News
Jamaican-born instructor marks 30 years teaching yoga in New York
April 26, 2026
Long before it became fashionable, Michael Eaton was an exponent of yoga. For the devout Rastafarian, the ancient Indian discipline is more than limb-...
{"jamaica-observer":"Jamaica Observer"}
Norris Man shines during Barbados Reggae Festival
Entertainment, Latest News
Norris Man shines during Barbados Reggae Festival
April 26, 2026
Reggae singer Norris Man delivered a commanding set that resonated deeply with fans of conscious music on Friday night during the Legends of Reggae Sh...
{"jamaica-observer":"Jamaica Observer"}
ITA reports encouraging first quarter with road deaths down 33 per cent
Latest News, News
ITA reports encouraging first quarter with road deaths down 33 per cent
April 26, 2026
KINGSTON, Jamaica — The Island Traffic Authority (ITA) is reporting that 62 people have been killed in 55 fatal crashes as at the end of the first qua...
{"jamaica-observer":"Jamaica Observer"}
Michael Jackson biopic debuts atop North America box office
International News, Latest News
Michael Jackson biopic debuts atop North America box office
April 26, 2026
LOS ANGELES, United States (AFP) — "Michael," the much-anticipated biopic about late superstar Michael Jackson, debuted atop the North American box of...
{"jamaica-observer":"Jamaica Observer"}
All set for IMPACT x Mystique 2026
Latest News, News
All set for IMPACT x Mystique 2026
April 26, 2026
KINGSTON, Jamaica — The stage is set for the inaugural staging of IMPACT x Mystique 2026, a new flagship marketing conference by Mystique Integrated, ...
{"jamaica-observer":"Jamaica Observer"}
MP Samuda commends USF Connect a Child Programme as investment in students’ digital future
Latest News, News
MP Samuda commends USF Connect a Child Programme as investment in students’ digital future
April 26, 2026
ST ANN, Jamaica — Member of Parliament for St Ann North East, Matthew Samuda, has commended the Universal Service Fund (USF) for what he described as ...
{"jamaica-observer":"Jamaica Observer"}
Haiti faces security crossroads as Kenyan forces withdraw
Latest News, Regional
Haiti faces security crossroads as Kenyan forces withdraw
April 26, 2026
PORT-AU-PRINCE, Haiti (CMC) — Haiti’s already fragile security environment is entering a new phase with the gradual departure of nearly 500 Kenyan pol...
{"jamaica-observer":"Jamaica Observer"}
Fashion, film and purpose to take centre stage at The Devil Wears Prada 2 premiere
Latest News, News
Fashion, film and purpose to take centre stage at The Devil Wears Prada 2 premiere
April 26, 2026
KINGSTON, Jamaica — Fashion, film and philanthropy will take centre stage when the Women’s Leadership Initiative (WLI) hosts the red carpet premiere o...
{"jamaica-observer":"Jamaica Observer"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct