BEACHES Resorts has unveiled what it described as “a bold new chapter in Caribbean family travel” with the grand opening of Treasure Beach Village at Beaches Turks and Caicos, a US$150-million expansion that, the company says, “redefines ocean-front luxury on the western edge of the resort’s property”.

The award-winning resort brand marked the milestone with an elegant and celebratory ribbon-cutting ceremony on February 28, staged in the picturesque lobby of the new development overlooking the 15,000-square-foot, lagoon-style pool and the turquoise waters of Grace Bay Beach.

“Conceived as a landmark moment for both the brand and the destination, the ceremony gathered Turks and Caicos government officials, Sandals and Beaches Resorts executives and team members, regional business leaders, local suppliers, artisans, artists, and the media in a powerful show of partnership,” the company said in a news release Tuesday.

The programme was led by master of ceremonies Gary Sadler, executive vice-president of sales and industry relations at Unique Vacations, and opened with remarks from James McAnally, regional managing director, Northern Caribbean and Curacao for Sandals and Beaches Resorts, and Zhavargo Jolly, minister of tourism, agriculture, fisheries, and the environment.

Reflections followed from Sandals and Beaches Resorts Executive Chairman Adam Stewart who underscored the legacy and deep-rooted connection between the brand and the destination. The ceremony culminated with a keynote address from Charles Washington Misick, premier of the Turks and Caicos Islands, who joined other government officials and resort leaders for the official ribbon cutting that formally declared Treasure Beach Village open.

“Turks and Caicos is an absolute gift to the world,” the release quotes Stewart, who is also executive chairman of the Jamaica Observer. “Its beauty, its people, and its ability to perform on the world stage make it extraordinary. My grandfather always told me it was one of the most beautiful places on earth. My father came to see it for himself, and 30 years later Beaches Turks and Caicos stands as the most successful family resort in this hemisphere.”

Added Stewart: “What began as a small hotel has grown from 150 rooms to nearly 900 keys and more than 1,000 rooms because of the vision of our founder and his unwavering belief in Caribbean people. Today we are a team of 20,000 — and 97 per cent are Caribbean nationals. The Sandals story is a story of belief in what we can achieve together.”

In his keynote address Premier Misick highlighted the national significance of the investment.

“Today we celebrate the opening of Treasure Beach and something even greater,” he said. “This moment reflects a partnership between Sandals and the Turks and Caicos Islands that has been built over decades and strengthened by trust. Treasure Beach Village signals confidence in our country, in our stability, and in our tourism product, and it sets a new standard of quality and value.”

The event also featured a special performance by Louise Garland Thomas High School Steel Pan Band and students of Enid Capron Primary School Cultural Group, celebrating the culture and creativity of the islands. Guests then enjoyed a curated dining experience inside the village’s newest restaurants, offering a first taste of the elevated culinary concepts now available to families from around the world.

Integral to the celebration were several of the local artists whose commissioned works now define the character of Treasure Beach Village. From the earliest stages of design, the creative vision for the village centred on capturing the true treasures of the Turks and Caicos Islands through art and storytelling.

Among the standout installations is Roses of Provo by Stanford Hanfield, a breathtaking composition of more than 800 hand-cut conch shells transformed into a dramatic showpiece that honours the conch on the national flag and the enduring spirit of the islands.

There are also murals by Ashley Aarons that celebrate local flora and fauna while paying homage to the founder’s love of the Caribbean. Through the lens of Rich McGhie, striking imagery of turtles, beaches, and everyday island life capture the people who are the true treasures of Treasure Beach Village. Contributing artists Lucie Winton-Stubbs, Hezron Henry, Ancy Dorisca, Ayshe Stephen, and Victoria Silvera further infuse the spaces with Caribbean soul, texture and authenticity.

Several of these artists were present for the ribbon cutting and were acknowledged for their exceptional contributions.

On March 1 the award-winning resort welcomed its first guests to Treasure Beach Village, greeted by Stewart, Sandals executives, and team members waving the Turks and Caicos and Jamaican flags while singing, dancing and inviting families to an experience brimming with island inspiration and exciting ‘Beaches Firsts’.

The resort shared that the ocean-front village features 101 multi-bedroom suites, expansive new room categories, blending generous living spaces with the all-inclusive service synonymous with Beaches.

Among the standouts are the ocean-front CrystalSky 4-Bedroom Reserve Villas, perched on the sand and unfolding across more than 2,600 square feet over three storeys. Accommodating up to 10 guests and designed for elevated family living, the villas include a private pool and a rooftop deck with a telescope.

Spanning more than 2,800 square feet over two storeys, the Chairman’s Penthouse Suite hosts up to 10 guests in three bedrooms, anchored by a dramatic staircase that connects its expansive living spaces.

Oceanview two-storey suites feature two-bedroom and three-bedroom layouts with open designs, modern bunk beds, inviting dining nooks, and al fresco living rooms designed to capture the sea breeze. A collection of thoughtfully designed oceanview and penthouse concierge suites welcome up to six guests with two bedrooms, expansive baths, and bunk beds. A Caribbean palette of turquoise, coral and neutrals reflects the surrounding sea and sand, accented by artful touches inspired by life beneath the surface.

Treasure Beach Village also offers six new dining concepts including Butch’s Island Chop House — the beloved Sandals Resorts steakhouse.

A tribute to the brand’s late founder Gordon “Butch” Stewart, the restaurant brings generations together over prime, dry-age steaks, fresh seafood, and an elevated beverage experience for adults, including a mini-martini menu.

Pinta Food Hall, a first of its kind for the brand, introduces global flavours across four distinct culinary stations, from smoky tacos and Asian stir-fries to an open-air Italian window and an à la carte grill, plus Beaches’ first-ever live churro station.

Featuring Jamaica’s iconic Blue Mountain coffee, BRÜ Coffee Bar serves artisanal coffee by day and transitions into a craft cocktail spot by night.

Sweeping views of Grace Bay’s turquoise waters set the tone for unhurried days ahead. Inside the lobby, coastal details take shape in an intricate, sea-garden ceiling and a striking conch installation by local artisan Stanford Handfield, while a soft sand-and-sea palette creates an atmosphere that feels instantly welcoming.

At the heart of the village, a 15,000-square-foot lagoon-style pool sets the scene, complete with three whirlpools. A waterslide and splash zone cater to younger guests while a swim-up bar offers a gathering place for all ages. Nearby, Calypso Cones adds a playful poolside moment with refreshing snow cones under the Caribbean sun.

Treasure Beach Village also debuts Beaches’ first Starfish Cinema, an all-day, 32-seat theatre designed for daytime sitcoms and family movie nights — popcorn and refreshments included.

“Treasure Beach Village is fully integrated into the Beaches Turks and Caicos experience, where all guests enjoy access to a total of 28 additional dining options, the 45,000-square-foot Pirates Island Water Park, unlimited land and water sports, daily entertainment for every generation, and complimentary kids camps led by trained childcare experts,” the resort company stated.

“As the next chapter in the Beaches Turks and Caicos story, Treasure Beach Village builds on everything families already love about this resort, adding incredibly spacious accommodations and freshly introduced experiences shaped by the way families travel today,” said Stewart. “It is incredibly moving to meet guests who first visited Beaches as children and are now returning with little ones of their own. More than ever, families are coming together across generations, slowing down and truly valuing time with one another — and this new addition opens up even more possibilities for those shared moments.”

The company also said that the opening of Treasure Beach Village marks the beginning of Beaches’ next chapter. With nearly US$1 billion invested to double the brand’s footprint over the next several years, Beaches continues to expand across the Caribbean, introducing more space, more flexibility, and more opportunities for families to reconnect in Exuma, The Bahamas; Jamaica; Barbados; and Saint Vincent and the Grenadines.

Inside the Treasure Beach CrystalSky four-Bedroom Reserve Villa, the living room features an airy, open-plan design, with refined finishes and views of its beachfront setting.

The Treasure Beach CrystalSky four-Bedroom Reserve Villas, unfolding across three levels with private pools and expansive terraces, designed to host up to 10 guests.

At Beaches Turks and Caicos, a 15,000-square-foot pool winds through Treasure Beach Village toward the beach, framed by whirlpools, tucked-away coves with lounge seating, and shallow play areas for little ones.

Treasure Beach Village at Beaches Turks and Caicos, now open, featuring 101 all-suite accommodations, brand-new dining concepts and thoughtfully designed amenities.

There to welcome the Krupa family, the first guests to check in at the new Treasure Beach Village are Sandals Resorts Executive Chairman Adam Stewart (left), General Manager for Beaches Turks and Caicos Deryk Meany (right) and Sesame Street friends Zoe and Grover.

Excited team members at Beaches Turks and Caicos along with General Manager Deryk Meany (centre) join in the welcome celebrations ahead of the first guest arrivals.

Turks and Caicos Islands Premier Charles Washington Misick (seventh left), deputy governor of the Turks and Caicos Islands Anya Williams (sixth right); Zhavargo Jolly, minister of tourism, agriculture, fisheries and the environment, Turks and Caicos Islands (fifth left); and executive chairman of Sandals and Beaches Resorts Adam Stewart (seventh right) cut the ribbon symbolically marking the opening of Treasure Beach Village at Beaches Turks and Caicos. They are joined by other executives from Sandals and Beaches Resorts (from left) O’Brian Heron, Rachel McLarty, Stephen Blackburne, Kerry Miller, James McAnally, Deryk Meany, Tanya Swann, Jordan Samuda, Dawn Smith, and Lancelot Lebert.