Dear Editor,

It has been observed that some media organisations are neglecting fundamental principles that underpin true journalism.

Recently, Jamaica College was thrust into the spotlight over allegations of bullying at the school — an issue that stirred widespread public concern and, to some extent, anger. However, it is my opinion that adequate effort was not made to ensure fairness to both parties — the parent and the school. As a result, the public was left with a one-sided narrative, which created a ripple effect that placed the institution in a difficult and defensive position.

Accuracy, fairness, and ethical procedures must remain the priority at all times. Media organisations must recognise the immense power they hold. While the public is free to shape its own views on issues, the media has the ability to influence those views. Many people perceive findings and presentations from media organisations as absolute facts. If the media is raising a concern, that is understandable; however, if the findings do not support a collective conclusion, headlines must be carefully tailored to reflect the limited perspective.

When schools are portrayed negatively in the media without ‘balanced reporting’, the public often assumes that there are hidden motives behind the institution’s actions. Once such narratives take root, the wider community may begin to view the school not as an educational partner, but as an institution under suspicion, making it increasingly difficult for the school to regain credibility even after the facts are clarified.

Presenting speculation or partial information as definitive truth undermines credibility and misleads the public. Poor journalism also contributes to defamation of character or reputational damage. Even if press releases are dispatched, once conclusions are made by the public, the facts are compromised and dismissed. Practitioners then place themselves in a position in which individuals or institutions may take legal action against them, which can be avoided if proper protocol and ethical considerations are observed.

Journalism is powerful. It is imperative to verify information as it distinguishes rumours from facts. Multiple perspectives should be considered to avoid bias and to allow the public to shape their own views.

The time in which the coverage is done is also important, as this may fuel speculation about ulterior motives within the media organisation. It is not wise to prioritise the timely coverage of news at the expense of accuracy, fairness, and ethical responsibility.

Karona Richards

Educator

karonarichards@gmail.com