Juju Romillion teams up with Vybz Kartel for viral ‘Victory’ success
Since the early days of reggae and dancehall, women have always played a powerful—yet often understated—role behind the scenes.
Now, emerging creative Juju Romillion has stepped into the spotlight, cementing her place as a force in the industry with the release of Victory by Vybz Kartel.
The track surged straight to No 1 on the US iTunes Reggae Chart, reinforcing Kartel’s enduring dominance while marking a major milestone for Romillion.
“Victory is one of those songs that resonates because it reflects real-life experiences. It also connects deeply to Kartel’s journey and his release—it’s a true reflection of overcoming and triumph. Vybz Kartel is a lyrical genius—he just keeps delivering hits,” she shared.
The track was produced by Romillion Entertainment, owned by Juju Romillion, alongside rising beatmaker Aikopondibeat.
The accompanying video—shot in Portmore, Jamaica—has already amassed over 800,000 views, capturing Kartel’s triumphant return to his hometown and celebrating his freedom alongside longtime associate Kahira “Kyro” Jones.
Directed by Shane Creative, the visual struck a cultural chord, with scenes of fans welcoming home one of Waterford’s most iconic figures.
The buzz extended internationally when DJ Khaled shared clips of the video with his millions of followers, amplifying its global reach.
For Romillion, this moment represents both a breakthrough and a deeply personal full-circle journey.
Raised in the “Third World” community in Waterford, St Catherine—the same environment that shaped Kartel—her connection to the artiste runs deep.
“This is a major victory for me. It puts my brand on the map, and Kartel has been instrumental in that support. Seeing him achieve these milestones after everything is something I’m truly happy about,” she said.
Romillion, born Joan Muschette, maintained a strong connection with Kartel over the years, including visiting him during his period of incarceration. Now, witnessing his freedom and continued success brings a deep sense of fulfillment.
“From those moments to now seeing him out, accomplishing so much and continuing the work—it’s a powerful feeling. I’m genuinely happy to see everything come together through hard work and determination,” she added.
Through her company, Romillion Entertainment, she has built a reputation as a multifaceted creative—acting as a promoter for events, sourcing beats, curating records, and coordinating talent for music videos, including models and on-screen performers, ensuring each production aligns seamlessly with the artiste’s vision.
Her growing catalogue includes standout collaborations with Kartel such as African Summer and Yami Bolo, both co-produced with Droptop Records, as well as Popstyle and Do It If Yu Bad.
As a proud Gaza affiliate, Romillion felt a natural calling to play a role in the production of music connected to Kartel’s legacy and movement.
Despite operating in a male-dominated industry, Romillion remains unwavering in her approach.
“I know my sound, and I let it speak for itself. I’m not concerned about who’s in the room—I stay focused and deliver. That’s Romillion,” she said.
Beyond music, she continues to play an active role in Droptop Records while managing her own ventures, including her entertainment business and retail brand, Britanables Clothing and Accessories.
With Victory dominating charts and conversations alike, one thing is certain: when discussions arise about the next wave of influential women shaping dancehall, Juju Romillion is no longer optional—she is essential.