Strictly 2K – Throwback Music Festival, one of Jamaica’s most-celebrated dancehall events, marked a major milestone this week as the team behind the iconic staging celebrates a decade of music, culture, and community.

Directors Gabrielle Curling and Ibrahim Konteh of 433 Entertainment, the promoters of Strictly 2K, along with Boom Energy Drink Brand Manager Khaleel Smith paid a courtesy visit to Kingston and St Andrew Municipal Corporation (KSAMC) head, Mayor Andrew Swaby, at his office in downtown Kingston, presenting him with a commemorative jersey in honour of the event’s 10th anniversary.

Since its inception in 2016, Boom Energy Drink has been a cornerstone sponsor of Strictly 2K and this anniversary marks a renewed and elevated partnership between the two brands.

“Boom Energy Drink has been proud to stand behind Strictly 2K from the very beginning, and this 10th anniversary is a testament to the power of consistency and culture,” said Smith, “Boom is honoured to play a role in amplifying that energy on one of its biggest stages.”

Mayor Swaby received the delegation warmly, reaffirming the City of Kingston’s deep connection and long-standing support of Strictly 2K.

“Dancehall was born right here in Kingston, and that is something we wear with immense pride,” said the mayor, adding, “Events like this do not just entertain, they reflect who we are as a people, and put Kingston on the world stage.”

The meeting also produced a landmark cultural initiative. An agreement was reached to create a series of murals along the famous Orange Street in downtown Kingston, one of Jamaica’s most historically rich music corridors honouring entertainment legends, including dancehall artistes, dancers, sound selectors, and other pillars of Jamaican culture.

“We are proud to announce that Mayor Swaby and the Boom team have agreed to partner with us to bring these sort of murals to Orange Street,” Konteh, “This street is legendary it is the DNA of Jamaican music. This initiative follows the KSAMC’s recent historic honouring of Bounty Killer with a key to the city and a street named in his honour, and we intend to make sure more legends are celebrated for generations to come.”

Courtesy visits to key partners and media outlets are ongoing in the weeks leading up to the 10th anniversary staging set for Friday, May 23.