Natahlia Fyffe turns passion into skincare business

Natahlia Fyffe has added herself to the list of young Jamaican entrepreneurs who have overcome fear and taken the figurative bull by the horn by venturing into the field of entrepreneurship. Her unwavering passion for skincare prompted her to offer her very own handcrafted skincare products to the Jamaican public through her newly established online-based business Vierre Skin (@Vierre Skin).

“I remember making my first salt scrub at 14 years old, and I enjoyed using it so much, especially because I knew I made it myself,” Fyffe recalled.

In retrospect, Fyffe recalls that she was primarily motivated by the desire to build confidence among people, from a global perspective, about their skin through the use of natural remedies.

Vierre Skin was born in November 2022 and currently offers a variety of body scrubs and body butters. These products range from watermelon sorbet to wintermint gumberry scrubs, and also black raspberry body butters and turmeric body butters. Not only are they handmade, but all products are made from all natural ingredients. Fyffe states that the plan is to expand brand Vierre Skin by adding more body care products in the near future.

“I also plan on having products in retail stores, especially since not all customers like the idea of online shopping. Having these products in physical locations is a great way to target these type of customers,” she said.

Fyffe believes that there is no such thing as “knowing too much”, and as such she is willing to gain valuable entrepreneurial skills through prospective partnerships with other local businesses and is also open to entrepreneurial workshop opportunities.

Contrary to the popular opinion held by many, with regards to how stressful it is to operate a business while being a full-time student, Fyffe has had quite a contrasting experience.

“Running my business and being a full-time student is not so challenging right now because Vierre Skin is fairly new to the market. I usually dedicate my weekends to restock, which is usually not a problem,” she said.

Vierre Skin is promoted by sponsored social media advertisements on platforms such as Instagram and Facebook and also by word of mouth. Fyffe says that she is currently focused on improving her level of professionalism as well as the quality of her products.

She explained that her primary aim is to increase the level of familiarity of the general public with Vierre Skin, and as such the business will be hosting a pop-up shop in Mandeville this coming April.

Fyffe is positive that Vierre Skin will be successful owing to the fact that she is always open to learning about new ways of improving her business.

“There is always room for improvement. There is always a business owner in the same niche that has more experience, and it would be wise to take advice from them,” she said.

Her advice to other young people who have an interest in entrepreneurship is to resist being arrogant as knowledge can never be too much.

Sataja Coke is a final year communication studies student at Northern Caribbean University.