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All Woman
 on July 16, 2006

Report says more women worldwide smoking

AP 

WASHINGTON (AP) – More women are lighting up cigarettes around the world even as the smoking rate declines for men, activists attending an anti-smoking conference said Thursday.

About 12 per cent of women worldwide smoke, and that figure is expected to rise to 20 per cent by 2025, according to a report by the International Network of Women Against Tobacco. The group relied on World Health Organisation data.

About 48 per cent of men smoke, but that number is expected to decline, according to the report released Thursday at a conference sponsored by the American Cancer Society.

Lorraine Greaves, project leader on the report, said tobacco company marketing is nudging up the female smoking rate in developing countries, much as it did in the US in the 1960s and 1970s.

Greaves, executive director of the British Columbia Centre of Excellence for Women’s Health, said billboard ads for cigarettes overseas often show attractive, modern-looking women smoking. Billboard ads are banned in the US under a 1998 agreement between the states and cigarette makers.

The report said ad campaigns geared toward women overseas have “served to change cultural beliefs about women and smoking”, and it cited several countries where such shifts had occurred. For example, it noted that in Turkey, where it used to be “quite unacceptable for a woman to be seen with a cigarette,” the rate of smoking among women is now similar to that of men.

Greaves and other women’s health advocates noted that a World Health Organisation treaty aimed at curtailing tobacco use contains measures designed to cut women’s smoking rates, including calling for gender-specific strategies.

The United States has signed but not sent the treaty to the Senate for ratification.

Also Thursday, World Health Organisation officials said they intended to republish and distribute internationally a California study that cited a causal link between second-hand smoke and breast cancer.

The US Surgeon-general has said there isn’t enough evidence to conclude a causal link exists.

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