OLYMPIAN Asafa Powell is part of the leadership team of Jamaica Flash Motors Limited (Flash), the Caribbean's first electric mobility solutions company.
The announcement was made recently.
Xavier Gordon, CEO of Flash, said the move demonstrates a key part of the company's core values, ensuring that authentically Jamaican voices have a seat at the decision-making table.
"Jamaican car culture is unique, even down to how we sit in our cars. We believe Asafa embodies the spirit of the Jamaican driver. He knows cars and how we, as Jamaicans, relate to them. Apart from being a sports legend, Asafa is a notable leader in local auto culture. We are excited to have him on our team," said Gordon in a release.
Over the last decade Powell's love for cars has evolved into a development of auto expertise, including technical knowledge and training in motor sports. The former sprinter has raced vehicles at Dover Raceway in St Ann, at Vernamfield in Clarendon, and overseas in Australia and Europe.
According to Powell, the partnership represents him shifting into a new gear.
"Cars have always been my passion — everyone knows that. I grew up working on cars and, to this day, I still work on them in my spare time so partnering with Flash was a natural fit. Every athlete is an entrepreneur; our success is literally powered by our body, our mental focus, our sweat. Just like the EV[electric vehicle], we generate our own power — and it's how and where we focus that power that matters most. It is up to each person how they choose to build their dream, and I have chosen to build mine alongside Flash Motors," he said.
Powell hopes to set an example for young athletes, whose resources often burn out quickly.
"Athletic careers start earlier and retire younger, so you need to have finances for the long haul to build your legacy. Everyone from LeBron [James] to Serena [Williams] builds their business empire. More local athletes need to plan long term because one injury can take you off track. We have to broaden our interests to give ourselves options. I've invested in a car company because I know cars," said Powell.