ATL's REVOLUTION returns bigger and better
REVOLUTION 2023 will feature exciting car displays by the world's biggest automotive brands. (Photos: Rory Daley)

Five years after the hugely successful staging of the ATL Automotive REVOLUTION Auto Show, the company has now announced it will be making a thrilling return this November 17-19 at the National Arena in St Andrew.

"This past year marks our 25th anniversary and we wanted to create an unforgettable experience. Five years have passed since the last awe-inspiring auto show. We are thrilled to bring an experience that is not only one-of-a-kind but will also captivate the entire nation, whether you're a car enthusiast or not. This is the automotive event of the year and we're expecting an enormous crowd," said Adam Stewart, executive chairman, ATL Automotive Group.

REVOLUTION 2023 will feature exciting car displays by the world's biggest automotive brands and will be a 'one-stop shop' for people interested in cars, whatever their budget.

The show will feature a banking and finance zone, car service workshops, seminars and parts and accessory booths. ATL Automotive will be adding a touch of lifestyle luxury too. Enjoy a children's crèche with expert nannies, thrilling live performances from Jamaica's hottest acts, a gaming zone, and a mouth-watering food and drink market, the company said in a news release.

ATL Automotive's REVOLUTION Auto Show was a hit 2017, seeing more than 5,000 patrons over three days.

"It combines the excitement of car shows, the thrill of sales events, the indulgence of food and drink festivals, the joy of family-focused events, the entertainment of musical performances and gaming. Regardless of what excites you, there's guaranteed to be something for everyone to love. Don't miss out," added Stewart.

All ATL Automotive Group brands Honda, Volkswagen, Audi, Porsche, BMW, MINI and ATL Approved Pre-Owned will be represented, and ATL said the show will feature "the stunning début of the world's leading electric car brand, BYD".

The ATL Automotive Group announced on June 25 this year that it would be representing the Chinese brand as regional master dealer.

"I went after BYD myself. I personally made the contacts, made the phone calls," Stewart told the Jamaica Observer's weekly Auto magazine at the launch event.

ATL Automotive's REVOLUTION Auto Show has been more about embracing the excitement of cars and their lifestyle components, than the hard sell.

BYD Jamaica will be headed by current ATL Autobahn head of business Sloane Jackson. Assistance will come from BYD Trinidad, a co-venture with LAFAST Motors, which also partners with the ATL Automotive Group for BMW and MINI.

Cayman, Curacao, Barbados, Aruba, Antigua, St Lucia, Guyana, and Suriname will join Jamaica and Trinidad and Tobago as the territories under their responsibility. BYD, which is scheduled to surpass Tesla as the world's number one electric vehicle manufacturer by the end of 2023, plans to sell seven models six EVs and one plug-in hybrid across its projected 10 Caribbean showrooms, the first of which will be in Jamaica at AC Hotel Kingston.

Since its inception in 1997 as the dealer for Honda motor vehicles, the ATL Automotive Group has grown significantly, celebrating its 25th anniversary in 2022. Stewart sees the BYD acquisition as the route to another 25 years of providing the Jamaican automotive public with the best brands and service.

"Those seeking additional information on product launches, performance and workshop schedules for the show can visit or follow ATL Automotive on all our social media channels," said Christina Taylor, group marketing manager, ATL Automotive Group.

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