Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • All Woman
  • Career & Education
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Classifieds
  • Design Week
Food security activist places emphasis on MVPs
IVEY...I know what it feels like to be hungry, I know what it feels like to be food-insecure.
Business
September 12, 2022

Food security activist places emphasis on MVPs

AS the world grapples with the worst food crisis in the last two decades, food security activist Peter Ivey is reminding Jamaicans that we have a natural solution to the food crisis.

Ivey, who is also a writer and trained chef, said Jamaicans have largely forgotten our ‘Most Valuable Produce’ (MVP).

“The way Jamaicans eat is such a unique way compared to the rest of the world. Where most of the world rely on a handful of staple foods, Jamaica has about a dozen staple foods that we consume every single day so that really sparked something in me,” said Ivey.

He explained that MVPs in this case refers to items like: yam, dasheen, cassava, callaloo, ackee, and bok choy, to name a few.

He lamented that Jamaicans are not preparing enough meals with ground provisions anymore which is a part of the food insecurity problem in the island.

In a population of three million it is estimated that 2.3 million Jamaicans are food insecure, a predicament Ivey views as a crisis.

He said that the rationale behind one of his latest project called Mission:FoodPossible (M:FP), a not-for-profit created to educate and feed the food insecure.

“We would go to schools in a parish and train the canteen staff. We identify the MVPs in the community and train them to prepare innovative and low cost dishes with the food that we got them. So, for example, most schools around Jamaica you’ll find they prepare fried chicken, stewed chicken, curried chicken and white rice and not enough ground provision, not enough food that is linked to Jamaica’s culinary history and traditions. So much of our identity is tied into the foods we eat, that’s why we’re having children growing up preferring salty food, imported food, foreign food or fast food,” Ivey argued.

As a young man who grew up in Spanish Town, St Catherine, the food security activist told the Jamaica Observer, “I know what it feels like to be hungry, I know what it feels like to be food insecure.”

He said that’s why he created a not-for-profit business, “I wanted to activate my own social purpose in some way and I thought about the way I could do it.”

Ivey, who is also founder and CEO of The Reggae Chefs, a culinary services company, has been featured in Forbes and the New York Daily News for his work in food security.

In 2019, Forbes published that Ivey’s not-for-profit, “could be the answer to the world’s hunger problem”.

But it’s going to require a significant change in mindset. Ivey said a lot of Jamaica’s food security problem is because we have neglected our MVPs.

“If you go to East Africa, people are hungry and food insecure in those places because of political strife, civil war or a lot of these places are located in the desert where water is hard to find so environmental issues might be affecting their food. In other places such as the Caribbean there might be a high import bill, for example,” he explained.

“We no longer go to the markets, we no longer utilise our community farmers, we no longer put the farmer as a leader person in our community to provide our food, the supermarket has replaced the farmer in that regard,” he continued.

In the same vein, he admitted that a lot of the food that is healthy for us are often the food that requires more challenge to prepare.

“In Jamaica I feel mostly it’s a communication and empowerment issue,” he stated.

He said solving the food crisis is a multi-pronged approach which involves farmers and chefs as front line workers.

He emphasised that his work as an activist is focused on getting people to explore their social purpose.

“Jamaica can have the next generation of chefs who are not just looking to make money and being global superstars but also looking to create change in their community,” he added.

A student participating in the Mission:FoodPossible initiative.

{"website":"website"}{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

Jamaica enters over 1,300 candidates for CXC’s CTEC pilot
Latest News, News
Jamaica enters over 1,300 candidates for CXC’s CTEC pilot
January 11, 2026
KINGSTON, Jamaica—Jamaica has registered a total of 1,334 candidates for the Caribbean Examinations Council (CXC) Caribbean Targeted Education Certifi...
{"jamaica-observer":"Jamaica Observer"}
Man killed, woman injured at shop in St Ann
Latest News, News
Man killed, woman injured at shop in St Ann
AKERA DAVIS OBSERVER WRITER 
January 11, 2026
ST ANN, Jamaica —Thirty-three year-old Kemar Brown, otherwise known as Mars, was shot and killed, whilst Norma Linton, also known as Barbara, was shot...
{"jamaica-observer":"Jamaica Observer"}
Woman killed in St Croix shark attack
Latest News, Regional
Woman killed in St Croix shark attack
January 11, 2026
CHARLOTTE AMALIE, US Virgin Islands (CMC) —A shark attack along a beach in St Croix, on Thursday, claimed the life of a United States (US) woman. She ...
{"jamaica-observer":"Jamaica Observer"}
St James Municipal Corporation ramps up earthquake preparedness activities
Latest News, News
St James Municipal Corporation ramps up earthquake preparedness activities
January 11, 2026
KINGSTON, Jamaica —In observance of Earthquake Awareness Month throughout January, the St James Municipal Corporation will intensify its routine publi...
{"jamaica-observer":"Jamaica Observer"}
10 killed in five multi-vehicle crashes in December says ITA
Latest News, News
10 killed in five multi-vehicle crashes in December says ITA
January 11, 2026
KINGSTON, Jamaica—Thirty-two people were killed in 27 fatal crashes during the month of December 2025 according to the Island Traffic Authority (ITA)....
{"jamaica-observer":"Jamaica Observer"}
ISSA Champions Cup set to start January 20
Latest News, Sports
ISSA Champions Cup set to start January 20
January 11, 2026
KINGSTON, Jamaica—The ISSA Champions Cup will kick off on January 20th and end on the 31st, Observer Online has been reliably informed. The start of t...
{"jamaica-observer":"Jamaica Observer"}
Grange mourns passing of pioneering women’s cricketer, Dorothy Hobson
Latest News, News
Grange mourns passing of pioneering women’s cricketer, Dorothy Hobson
January 11, 2026
KINGSTON, Jamaica—Sports Minister Olivia Grange has extended condolences to the family, friends, and the wider sporting fraternity following the passi...
{"jamaica-observer":"Jamaica Observer"}
Latest News, News
Part 2 of ‘Kevin Smith: Cult Pastor’ documentary premieres on YouTube
January 11, 2026
Once revered as a prophet, Kevin Smith’s legacy is now defined by a deadly cult ritual that claimed lives and led to posthumous charges of murder, con...
{"jamaica-observer":"Jamaica Observer", "breaking-news":"Push Notifications"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct