Wray & Nephew White Overproof Rum has announced its support of the Jamaica senior netball team and Netball Jamaica, the governing body for netball in the country, to the tune of $14 million.
This partnership will be an initial three-year relationship, with an option for renewal thereafter.
Over the years, there have been calls for public and private sector support to match the successes of the Sunshine Girls, whom have had consistent world-class displays on the global stage. Their moments of heroism include medal-winning displays at past Netball World Cup and Commonwealth Games. The 2022 staging of the latter is currently ongoing, with Jamaica's historic triumph over Australia in the Games already one for the books.
An elated Tricia Robinson, president of Netball Jamaica, is thankful for Wray & Nephew White Overproof Rum coming on board with the Sunshine Girls on their path to continued glory.
With their David versus Goliath like performances personifying what it means to be "Likkle But Wi Tallawah", Wray Rum, the Official Spirit of Jamaica 60, found it to be of national importance to support the Girls.
Pavel Smith, marketing manager, J Wray & Nephew Limited, says his team is honoured to partner with Jamaica's netballers.
"The Sunshine Girls have consistently showcased to the world what true Jamaican character and spirit looks like by 'Jaminating' their competitors against all odds," he said.
"As an integral part of the fabric of Jamaican culture, Wray Rum believes that it is important for us to sponsor the trailblazing senior Sunshine Girls senior programme. The $14-million cash support over the course of three years, will go towards their gears, local transportation, international travel, and other recurring expenses, that they have been vocal to the public about."
The cash represents support in the 14 parishes of Jamaica, which mirrors Wray Rum's currently available Parish Collection, to mark Jamaica's 60th Independence.
Persons can look out for additional details to come from the partnership and the Sunshine Girls' progress in the soon to be concluded Commonwealth Games, and upcoming World Cup.