Jules Sobion, CEO of Trinidadian based-Caesar's Army, says the April 15 staging of A.M. Bush in Kingston will be one for the books.
"Yes, we all know what a J'Ouvert is all about and not everybody may understand the roots of J'Ouvert when it comes from Trinidad and Tobago. So, for me, it's like my expression of a Trinbagonian who's involved in regional carnival to give a taste of what Trinidad and Tobago J'Ouvert is all about," he told the Jamaica Observer's Splash.
The organiser indicated that all areas of the experience have been considered.
"It's an all-inclusive experience. So, in essence, you don't have to worry about anything... This is an epic experience because this is our culture from Trinidad and Tobago and having it in a different territory such as Jamaica always makes it a little more unique," Sobion continued.
Caesar's Army was formed in 2006 as a collaborative force with The Julius Caesar Entertainment Company. The army began as a means of providing exploration, adventure, and intimacy to events and in the Caribbean.
This will be its seventh time in the island.
Sobion noted that preparations for the Jamaican staging have been seamless, thanks to his level of expertise. According to him, revelers will have a memorable experience.
"I have already went through my slate of events in Trinidad and A.M. Bush is an event that I've always had in Trinidad. Jamaica just comes like using the blueprint. I do try to tweak it, because every carnival is somewhat different, but basically it's the same blueprint. It's an exclusive J'Ouvert because it's an all exclusive venue and route and it's the year of the Romans and our theme this year is W.A.R (We Are Romans). As the name suggests, it's an ambush; it's a surprise attackâ€¦your ammunition is paint and powder and water, et cetera. It's a sense of freedom and expressing yourself," he said.
Additionally, the CEO noted that the profession of Jamaica Carnival makes it an ideal candidate for the event.
"I feel like I needed to export this experiential event. It was my first event that I would say I exported from Trinidad. I took it first to Barbados and gradually the next best step was Jamaica, because I was fully understanding of the Jamaican carnival culture, and Usain Bolt really loves this event in Trinidad. He would've really experienced his first one in Jamaica and then he started to come to the ones in Trinidad. When I look at the region at the developing carnival I think Jamaica was one of the main territories that I should have exported this A.M. Bush," Sobion explained.