GUSSMAN is banking on the success of his latest single, Pray For Me, an urgent plea for spiritual protection.
"The streets are loving this song because Jamaicans are a spiritual and loyal people so the song resonates with them on a deeper level. Sometimes you have to recognise that you need spiritual intervention to navigate this life," the artiste, whose real name is Frederick Reynolds, said.
Pray For Me is jointly produced by New Wavez Entertainment and Siquest.
"The single has been added to several Spotify playlists.
Gussman grew up in a household heavily influenced by music as his father was a Rastafarian and a lover of drums, and his mother was a devoted Christian. Gussman pursued a Bachelor of Science in Hospitality Management at The University of the West Indies' Centre for Hospitality and Tourism in The Bahamas.
He worked in the hospitality industry in Jamaica and then in California at a luxury resort near the LAX airport, and a few years later migrated to the United Kingdom where he started his family and focused on his career as a hotel manager at an exclusive boutique hotel. Gussman teamed up with his sister and her son in 2018 to form the New Wavez Entertainment label, working with artistes such as Java, Flyght Bluugo, Squash, Chronic Law, Cristaleyy and Dutchavelli.
In 2020, at the start of the pandemic, Gussman became stuck in Jamaica after travelling there to visit his family and oversee the label's operations. With the added time on the island he decided to "test his skills" at the label's in-house studio and from therehis musical journey officially began.
He has previously released songs such as Oh Saucy and God Mi Fear.
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