J Boog's Let's Do it Again certified silver
J Boog

Let's Do it Again, a song by Hawaiian reggae singer J Boog, has been certified silver in the United Kingdom by the British Phonographic Industry (BPI) for sales and streaming exceeding 200,000 units.

The certification was issued on Friday and comes 11 years after the song was released.

Let's Do it Again was produced by Jamaican Donovan "Don Corleon" Bennett and it was featured on J Boog's Backyard Boogie album.

J Boog, whose real name is Jerry Fealofani Afemata, is regarded as one of the most popular Hawaiian reggae acts. He has six charted entries on the Billboard Reggae Albums chart.

Hear Me Roar reached number eight in 2007, Backyard Boogie peaked at number one in 2011 while his self-titled EP got as far as number three.

Live Up!, an EP released in 2013, rose to number four, while another EP, Rose Petals, went to number one that year. His last full-length studio effort Wash House Ting also hit number one in 2016.

J Boog has to date earned two Grammy Award nominations for Best Reggae Album, Rose Petals (2017) and Wash House Ting (2018).

Among his Jamaican collaborators are Buju Banton, Gramps Morgan, Tarrus Riley, I-Octane, Keznamdi, Stephen Marley, and Chaka Demus.

In an interview with the Jamaica Observer shortly after his performance at Reggae Sumfest in 2018, J Boog shared his love for reggae music.

"Who doesn't love reggae?... Everybody loves reggae!" he exclaimed. "It was a music that was easy for us to grasp. It spoke about a lot of love, it spoke about a lot of getting out of crazy situations. Island life in the South Pacific — Hawaii and Samoa — is not all what it seems to be; there is a whole lot of poverty that we have to deal with, and in California as well, it's the same thing we see," J Boog explained.

He continued: "It was one of the genres of music that was talking about that. In the early days we did not understand what the artistes were saying, but once we started to grow up, love the music and listen to it... dissect each word, you got to learn more of the music and appreciate what they were talking about. And they were talking about the same situations that we were going through. And we never looked back. It took us out of a lot of crazy situations, and we love it and appreciate it to this day — it's that powerful."

He was introduced to reggae by his siblings, and Bob Marley was one of his early influences.

BY KEVIN JACKSON Observer writer

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