Krusha goes for the Coca Cola Shape

Krusha is confident that it won't be long before he becomes a household name in Jamaican music.

"I've been in the music business since the mid-90s, and I am not giving up because I am fully aware that success does not come overnight. I've paid my dues and I know as long as I keep recording good music success is sure," said the artiste.

The singjay — who says Beenie Man is his musical idol — is in an upbeat mood as he promotes his new single titled Coca Cola Shape.

The song, produced by New York-based producer 360Degree on the Art A Dancehall rhythm, was released in August.

"I'm very happy with the feedback that I am getting about my new song. It's creating a huge buzz in the streets. It's also getting a lot of support from DJs both locally and abroad," he said.

Krusha is currently working on new projects for Britlake Records and 1connection Records.

"I'm doing some serious work in the studio with my team. Some of the songs that I am recording will be released as singles. I'm also contemplating about releasing an EP very soon," he said.

Krushas — born Taarol Esson — hails from Old Harbour in St Catherine. He currently resides in Seaview Gardens, Kingston.

Krusha launched his recording career in 1994 with the release of a song titled Miss Sweetie Sweet on the Micky D label.

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