Celebrating its 30th anniversary, Reggae Sumfest in partnership with Magnum Tonic Wine is set to "Tek Charge" of the summer's most-anticipated reggae festival.
Magnum Tonic Wine, under this partnership, aims to further enhance the global reach of reggae and dancehall music.
Reggae Sumfest has, over the years, provided an international platform for many artistes in Jamaica, who have gone on to dominate and expand the dancehall culture worldwide.
Kamal Powell, regional marketing manager, Magnum Tonic Wine, is optimistic for the success resulting from this event.
"Dancehall is in our DNA and, as the official drink of dancehall, Magnum promises a most unparalleled display of gratifying entertainment, ensuring that Jamaica's music culture remains strong and unrivalled. Through this partnership, we can show our consumers that we are committed to the maintenance and enhancement of our culture, which is demonstrated through our support of emerging talents," stated Powell.
Earlier this year, Magnum Tonic Wine launched its Top Performa competition. The lyrical, face-off style competition has attracted many talented underground artistes, who will contend for a chance to be crowned the Top Performa and the opportunity to put his talents on display on the Reggae Sumfest stage.
The scintillating launch included vibrant performances by the Iberostar Dance Troupe, a 30th anniversary cake-cutting and a rousing toast from all the sponsors.
The festival will run for a period of six days with events, such as the Global Sound Clash, leading up to the main events on July 21 and 22.
Confirmed to rock the crowd on the main nights are Minister Marion Hall, Tommy Lee, Valiant, Stalk Ashley, Tanya Stephens, Romain Virgo, D'yani amongst others.
Reggae Sumfest 2023 promises to be a spectacular showcase of all things Jamaican.