Pepsi Cola pon di road fi Carnival!
Pepsi Cola Jamaica is the official beverage partner for the 2023 staging of Xodus and Yardmas Carnival, including their lead-up events.
In making the announcement, Pepsi Brand Coordinator Yanique Dawkins said, “The company’s decision to sponsor the Carnival bands was a no-brainer as we have always supported any event that promotes Jamaican culture and brings people together through the love of music.”
With brands Pepsi, Tropicana and Ocean Spray at the forefront, attendees can look forward to exciting drink mixes and even giveaways through the various social media platforms.
“We are thrilled to bring our brands to the forefront of the Jamaican soca scene through this partnership with Xodus and Yardmas — two of the leading carnival bands. As a company, we believe in supporting culture, and at these fetes we are merging refreshment and entertainment together to create an even more memorable experience for the patrons,” she continued.
Pepsi is promising to provide a one-of-a-kind experience for patrons, and Dawkins has hinted that it will even be introducing the Pepsi Pop Up Food Truck on Carnival Day.
Yard Mas and Xodus Carnival events continue until April 17.
Xodus Events:
• Xodus Tailgate – Thursday, April 13
• Xodus Remedy – Saturday, April 15
• Xodus Road March – Sunday, April 16
YardMas Events:
• YardMas Road March – Sunday, April 16
• YardMas Beach Lyme – Monday, April 17
In addition to Kes & the Band Live on Thursday, Pepsi willl party it up at Soca Brainwash (April 14); Sunnation Breakfast Party (April 15) and Wi Fete on the same day.
