Sponge Music scores big with Forgiven rhythm
Charles "Sponge Music" Williston.

Hit songs such as Not Perfect by Mavado, Real Dogs by Alkaline, and the recent chart-topper Pain by Mavado, Jay-A and Dexta Daps, have kept the Sponge Music label on the musical radar in recent years.

Producer Charles "Sponge Music" Williston is set on making a name for himself on the global music scene. He believes his latest project, the Forgiven rhythm, can open those doors for him internationally.

Released in March, Forgiven rhythm has taken flight scoring multiple hits for the US-based producer who is originally from Porus in Manchester.

"I am a very spiritual person and I have faith in everything I do. I wanted to use a positive name for the rhythm, so that's how I came up with Forgiven," Williston disclosed.

He said getting the artistes on board wasn't a difficult task based on prior working relations.

"Getting the artist was very easy, because these are artistes that I have worked with before and they like the way I produce and promote my projects," said Williston.

The Forgiven rhythm also features the chart-riding and trending Live n Learn by 450, Fight by Rytikal, Save Me by hot rookie Byron Messia, All Night by Rajah Wild, Dissloyalty by Ikaya, and Unlimited Rounds by gold-selling deejay Mad Cobra.

The other artistes who contributed to the project are C.M.R., Demarco, Adventerous, Vanessa Bling, Anthony B, Tommy Lee Sparta, Kalado, and DreZee.

Said Williston, "The response has been pretty good so far. Members of the dancehall fraternity have indicated that this could be in the running for rhythm of the year.

The project has showcased and brought out the talents of artistes like Rajah Wild, and the producer is gearing up to release new material by Jay-A, Govana, and Rytikal as well as a rhythm project later this year.

"I am also working closely with Jay-A," Williston shared, "so big up to him for helping to put the Mavado and Dexta Daps collaboration together."

Sponge Music has been around for the past nine years. The label previously scored big with the songs Not Perfect by Mavado, Real Dogs by Alkaline, Burning Up the Streets by Capleton, and Beenie Man's Do You Want to be that Guy, which he co-produced with childhood friend Jerome Elvie.

General by Dexta Daps and Ikaya, The Pain by Shaneil Muir, and Best Life by Gyptian (featured on the Reggae Gold compilation) are among Sponge Music's credentials.

By KEVIN JACKSON Observer writer entertainment@jamaicaobserver.com

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