The organisers of the popular FOF (Festival of Floats) series have attributed its continued success to innovative marketing strategies. The next in the series is scheduled for tomorrow at the Puerto Seco Beach in Discovery Bay, St Ann.

“What I believe has contributed to our success and loyal fan base is our fresh ideas and innovative marketing strategies in online promotion. This is the first float event in Jamaica and our production is seamless. We always try to fulfil all promises that have been made to our patrons including great décor, high-energy DJs who deliver nothing but great vibes,” one of the organisers disclosed in an interview with the Jamaica Observer.

Among the DJs on the line-up are Kryptic Live, Vinchi and Mafia, Illusion Sound, Coppershot, and DJ Mac.

“Ladies are a big factor. We have women attending you see at no other events and that’s a big marketing push for us,” said the organiser.

He added: “At FOF, you can expect the unexpected. It could be an artiste as a surprise or any performer or personality. We want our patrons to feel premium, well sought-after and rare.”