Wisynco — Worthy Park Rum Mixes
The range of new products
White rum based ready-to-drink cocktails: Worthy Park Tropical Fusion Rum Mix, Worthy Park Grapefruit Rum Mix, Worthy Park Mojito Rum Mix, Worthy Park Ginger Beer Rum Mix
Where the ingredients are sourced
The key ingredient, Worthy Park White Rum, is from Lluidas Vale, St Catherine.
Where the products are currently being sold
Worthy Park Rum Mix is distributed islandwide, across all channels such as supermarkets, bars and wholesales.
We made these products……
In response to the rapid global growth of the ready-to-drink cocktail category and the clear opportunity it presented locally. Wisynco Group recognised the need for a high-quality, great-tasting option that delivers both convenience and affordability, without compromising the standard Jamaicans expect when crafting their own rum-based mixes.
Our first breakthrough for these mixes came…
During the official launch in February, when the product immediately sparked excitement online. Consumers began sharing their experiences, highlighting not just how great they tasted, but how closely they mirrored a freshly prepared cocktail.
Our core customers are…
Men and women aged 18–34 who are always in search of flavourful, convenient ways to elevate their social moments.
The response to the products has been…
Great! Consumers are loving the flavours and the high-quality taste of the products and have taken to social media to express their positive thoughts.
The products are successful because of…
A combination of strong consumer demand, accessibility, and exceptional quality. Worthy Park Rum Mix continues to see steady month-over-month growth, fuelled by its ability to meet what today’s consumers are looking for: Great taste, convenience, and value. At an accessible price point of $270 per can, it offers an easy entry into a premium-tasting experience without feeling out of reach.
We plan to grow the business to become…
The go-to choice for consumers looking to relax and enjoy the vibe with an ice-cold drink in hand.
Our focus will be on building a deeper, more meaningful connection with consumers by showing up in the moments that matter most whether that’s at events, social gatherings, or everyday occasions. At the same time, we will prioritise strengthening our presence both online and in-store, ensuring the brand remains highly visible, accessible, and top-of-mind. Ultimately, the goal is to establish Worthy Park Rum Mix not just as a product, but as a staple in how Jamaicans experience and enjoy their best moments.
Our major challenge is…
Operating in an increasingly competitive and fast-growing market, where staying top-of-mind with consumers requires constant effort and innovation. While the ready-to-drink cocktail category is expanding, it also means more brands are entering the space, all competing for the same consumers.
Beyond category competition, we are also up against the broader beverage market. The challenge is not just about visibility, but about building a strong, lasting connection with consumers that keeps the brand relevant, differentiated, and worth choosing every time.
Jamaicans should support our products because…
We are proudly Jamaican-made and Jamaican-owned. Wisynco is a publicly traded company owned by Jamaican people, deeply rooted in the country’s growth, progress, and success.
Our post-Hurricane Melissa message, having given consideration to the importance of food security, sustainability and supporting our local food ecosystem is…
Despite the challenges, we remain committed to delivering on our promises, continuing the roll-out of our innovations and maintaining supply of our most critical brands to ensure consistency for our customers and consumers. In doing so, we also continued to support the local ecosystem through the creation and sustainment of jobs tied to the launch of our new products. This resilience reflects the strength of our people, our systems, and our shared purpose.
Presenting Worthy Park Rum Mixes in tropical fusion, mojito, and ginger beer flavours. (Photo: Naphtali Junior)
Jamaica Observer Table Talk Food Awards judges Adolph Raynor and Annaliesa Lindsay (right) raised a Worthy Park Rum toast with guest judge Angelique Beaubrun. (Photo: Naphtali Junior)
Worthy Park Rum Mixes Brand Manager Brittany Thwaites makes her presentation.(Photo: Naphtali Junior)
