Communications and entertainment provider Flow has launched its “Inspired by You” Christmas campaign, which is a celebration of the season’s joy and the “connections that matter most”, the company said Friday.

Flow said the initiative is “designed with the customer at the heart” and underscores its commitment to connectivity, care, and innovation.

According to the company, it is enhancing the holiday festivities with a special Ya’ad & Road offer that rewards customers with a Samsung smartphone and sleek earbuds, perfect for those who love to stay plugged in to their favourite online content. The offer includes home internet with 200Mbps of download speed and 100Mbps of upload speed. With the mobile services, customers get unlimited calls to any network, 10GB of mobile data and unlimited apps. The plan costs $4,999 + GCT, the company said.

Flow’s Acting Director, Marketing, Latoy Lawrence, said the brand is inspired by its customers’ lifestyles and their need for value, rewards and options that make connecting with loved ones easy.

“Christmas is a time of joy, giving, and togetherness, and at Flow, we’re passionate about creating opportunities for our customers to do just that,” noted Lawrence. “Our ‘Inspired by You’ campaign is more than a promotion; it’s a platform for celebration, allowing us to give back to our customers while incentivising new customers with the best value in the market.”

Throughout the year, Flow has been on a mission of providing innovative customer solutions and exceptional care to its customers. The company has introduced Hub TV, a digital home entertainment product, as well as Smart Wi-Fi which offers improved wall-to-wall connectivity. There has also been service innovation through Quick Connect, which the company describes as a hassle-free feature that gets its products in customers’ homes faster.

“The campaign is designed to provide value, enhance our customers’ digital lifestyle, and bring joy to their holiday gatherings. With Flow, customers are not just staying connected; they’re making memories, sharing in the spirit of the season, and enjoying the magic of Christmas,” Lawrence added.

For more information on the campaign, the Ya’ad & Road plan, and how to participate in the festive giveaways, visit discoverflow.co.