Jamaica recovers from COVID-19 downturn in all major tourism markets — Bartlett
Minister of Tourism, Edmund Bartlett (third right) and Director of Tourism, Donovan White (third left) at Air Canada Vacations on November 15. Others (from left) are District Sales Manager, Jamaica Tourist Board (JTB), Dan Hamilton; Manager, Product Development, Air Canada, Shirley Lam; JTB’s Regional Director for Canada, Angella Bennett; Vice President, Air Canada Vacations (ACV), Nino Montagnese; Vice President, Product Development, ACV, Dina Bertolo and Manager, Global Sales & Tourism Partnerships, Air Canada, Audrey Tanguay. Photo: JIS

ST JAMES, Jamaica — Minister of Tourism, Edmund Bartlett, says that Jamaica has recovered from its COVID-19 downturn in all major markets to where a record 283,000 airline seats are now expected out of Canada for the upcoming winter tourist season.

Bartlett, who is currently in Canada meeting with travel partners and other tourism interests, said it is an “amazing” reversal of fortune coming out of the island’s second largest visitor market [behind the United States].”

“So far, we have been successful in commitments that will see the number of airline seats increased by 26,000 more than was recorded in 2019, pre-COVID,” the Minister stated.

Bartlett said major travel partners such as Air Canada Vacations, WestJet, Transat and Sunwing, have confirmed the commitments, adding that “the recovery is real... much quicker than anybody would have predicted”.

“COVID-19 has certainly taken its toll over the past two years, plunging the global markets, notably tourism, in a frighteningly long period of uncertainty. We have been extremely blessed to see a quicker-than-predicted recovery and we are not about to sit on our laurels where we can be caught napping,” he explained.

Bartlett, whose travelling delegation includes Director of Tourism, Donovan White and the Jamaica Tourist Board (JTB) Regional Director for Canada, Angella Bennett, added that “we continue to have meetings with our airline partners and tour operators with a view that the best is yet to come”.

“So far, we have been engaged in a series of activities between various segments of the market that take in Toronto, Calgary, Winnipeg, Montreal, and Ottawa. We are satisfied that the market has bounced back post-COVID-19,” the Minister noted.

“The 283,000 seats will, indeed, go a long way in bringing us back to our levels of over 300,000 visitors that we had during the immediate pre-COVID period, but the objective is to get to 400,000 where we were in 2010,” he said.

Bartlett added that the Canadian visit is also being used to launch the JTB’s new ‘Come Back’ campaign, and that there is every reason to believe that in 2023/24, “we will see a full recovery” of the Canadian market to the levels that “we were in the best of times in 2010”.

“The JTB must be commended for its steadfastness and unwavering belief in the tourism product,” the Minister said.

Meanwhile, Canada’s High Commissioner to Jamaica, Emina Tudakovic, said she is an admirer of the island’s tenacity and doggedness in the international tourism marketplace, singling out Bartlett and other local stakeholders for their work.

“I really like the hustle of the Jamaica Tourist Board and your Minister,” High Commissioner Tudakovic told journalists and tourism stakeholders at the recent launch of the 26th annual Baxter Media Sandals Travel Industry Golf Tournament at Sandals Ocho Rios, St Ann.

“Jamaica shares what I would call a multifaceted relationship with Canada and which, of course, prompted me to apply for a diplomatic posting on the island,” she said.

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