In 2021, Trinidadian recording artiste Yung Bredda was just having fun during an Instagram live session where he was filmed spitting rhymes in a captivating freestyle. The video which went viral on social media not only catapulted the up-and-coming artiste into the spotlight, but opened doors for him outside his home country.
In fact, months after that footage of him saturated social media, Yung Bredda was approached by Romeich Major to collaborate on a few projects. It would mark the beginning of a career the entertainer now hopes to take to the next level, especially after catching the eye of Joe Bogdanovich's Downsound Records.
"This is my job but I was having fun when that video came out. It was during the heights of the pandemic and I was just saying what everyone was feeling. We were fed up of the whole situation and just wanted things to go back to the way they were. I had no idea it would have had the impact it did and I especially didn't expect for it to lead to me working with Romeich," the multi-genre artiste told OBSERVER ONLINE.
The entertainer, who admits that Jamaica's music landscape is faster paced than the one in his native Trinidad & Tobago, said working with Major prepared him for the opportunities he’s now taking full advantage of. As the only artiste of his kind on Downsound Records' bill, Yung Bredda believes he has come to offer something unique to the label and to Jamaica's entertainment scene overall.
"I learnt a lot from working with Romeich. I mean I was the only artiste from Trinidad and Tobago to ever work with him and he is one of the top music guys in Jamaica. It was an honour and a blessing," he said. "I am now hoping to tap into the Jamaican market and I believe I have partnered with the right people to do that. Downsound Records has a brilliant team and I just know they're going to help me get to where I need to."
The young artiste continued, "I never pick my timing, that was all up to the Most High, but Jamaica is an island that I always looked at since I was a child listening to Shabba Ranks. I always wanted to get my music big in Jamaica. I make music that's fun and Jamaica by its natural energy is all about fun. Music in Jamaica is also 24/7 and I am an artiste that works right around the clock so I think my content will make the perfect fit."
Yung Bredda, who is currently promoting the single ‘Falling’, says he is looking forward to all the doors that could possibly open, especially under a new label.
"The song Falling is about me falling in love and it's a song for the girls. It is doing well so far with more than 20,000 views on YouTube since it came out on September 9," he said. "I am in good hands in Jamaica right now and I am just really anticipating all good things for the future. I am with a label that has some of the hottest young talents out right now. People like Marcy Chin and D'Yani. It can only get better for me."
The entertainer says, already, he is looking to maximise on the Downsound partnership with a collaboration with Marcy Chin. The pair have been teasing their collab on social media with fans of both artistes expressing eagerness to hear what they have in store.
"From ever since I know myself, I have wanted the things that are happening now. The people at Downsound are wonderful people, talented people and we're going to make some hits together so Jamaica, look out."