A 2023 Honda HRV is the latest way the Busta soft drinks brand is creating flavourful memories with its customers. In its recently concluded 'Hot Summer Wheels' promotion across 10 Caribbean islands, one lucky winner from Jamaica copped the top prize of a new vehicle.
After collating 250,000 entries from across the region and more than 80,000 from Jamaica alone, Martena Dawkins emerged as the overall winner of the 2023 Honda HRV. Dawkins entered the contest with the aim of winning the car for her mother, after seeing her mom win a gift voucher from the same contest.
Dawkins said she submitted multiple entries daily so that she could increase her chances of winning. Both she and her mother were quite emotional about the win and were very thankful to SM Jaleel and Company Limited and Facey Commodity, makers and distributors of Busta soft drinks and other major beverage brands. The participating brands in the campaign were Turbo Energy Drink, Busta Soft Drink and Classic Soft Drink.
"I was at work when I got the call. I was lucky enough to be able to answer at the time because we can't really use phones at work. When I heard that I won, I was overjoyed, jumping and screaming in shock. I'm very thankful to Busta for this, it's definitely a life-changing experience and one I will never forget," said Dawkins who collected her prize last Friday.
Coincidentally Friday was her 20th birthday and it was a truly joyous atmosphere as she was celebrated by her mother and the entire Busta team. In addition to the car, there were more than 100 weekly winners collectively receiving more than US$15,000 in cash and Amazon gift cards.
Chana Hay, general manager of Facey Commodity, said the company enjoyed quite a bit of success with its Mills Christmas promotion and definitely wanted to keep giving back.
"In all, we gave away close to $10 million because we know the hardships families faced in preparation for back to school. We are excited and encouraged that our customers really got involved and took full advantage of the promotion," said Hay.
As part of the Hot Summer Wheels promotion, consumers had to purchase a bottle of Busta or Classic Soft Drink or Turbo Energy Drink and submit their name, a mobile or telephone number and the eight-digit code printed on the bottle to a WhatsApp number or via website link.
"We made a lot of people happy over the nine weeks of the promotion and we are happy to be able to do that," Hay added.